Marketing Manager

Job Description

Job Description

Position Purpose & Summary

The Marketing Manager will work with the Director of Sales & Marketing, to manage all brand programming duties and functions for Garden of the Gods Resort & Club including special events and promotional opportunities to ensure that they are in keeping with the brand vision, and property goals.

Essential Functions:

• Deploy successful marketing campaigns and their implementation from ideation to execution independently and/or along with DOSM as well as identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints.
• Communicate with senior management about marketing initiatives and project metrics, as well as brainstorm fresh strategies with DSOM and management team.
• Maintain, manage, and update all collateral assets for the property, adhering to all brand communication guidelines and standards as guided by DSOM.
• Evaluate and recommend distribution channel development programs.
• Support and execute promotions and packages based upon the property's specific need periods regarding the property's seasonality and opportunities, focusing on improved revenue performance.
• Work with DOSM to produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Oversee property web pages, digital marketing plans, and maintain the property's presence in the social media space to include updates, recommendations for changes and enhancements to content either directly or in cooperation with 3rd party relationships.
• Collaborate and partner with the Marketing Specialist on design, creative projects, and social media.
• Work with DSOM to coordinate all public relations and promotional activities that support the needs of the property, with a focus on improved revenue performance. This could include media tours, photo shoots, broadcasts, interviews, and other specific events that require personal attention.
• Ability to act independently with minimal or no supervision. Adheres to deadlines.
• Deliver "I Am Proud" service standards and department-specific signature touch points.
• Establish cross-departmental channels of communication among teammates that are consistent and complete.

Additional Duties and Responsibilities:

• Selected candidate must demonstrate an in-depth and progressive knowledge of social media (Facebook, Instagram, Twitter, You Tube, Linkedin, and other emerging platforms)
• Forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community, CVB and hospitality partners
• Due to the cyclical nature of the hospitality industry, may be required to work varying schedules to reflect the business needs of the property.
• Regular attendance during scheduled work times and on time attendance at all scheduled training sessions and meetings is required.
• Math skills, as well as budgetary analysis capabilities required.
• Must maintain a neat, clean, and well-groomed professional appearance per the property's standards, and be attentive to what matters most
• Greet every guest, member, and team member with "I Am Proud" standards and set a positive tone for every interaction.
• Provide extraordinary service that is "Enriching by Nature."
• Embrace, embody, demonstrate, and encourage wellness and the STRATA virtues through interactions, performance, and commitments.
• Uphold the Garden of the Gods Resort and Club's brand, culture, vision, mission, and values.
• Be empowered to make things go right if they go wrong.
• Give the guest/member a fond farewell.
• Address feedback by utilizing the LEARN Model.
• Comply with company policies and procedures and observe and adhere to safety guidelines.

Marginal Functions:

• Perform other duties as assigned.
• This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.
• Professionally represent the property in community and industry organizations and events.
• Interface positively with other departments, offering assistance when needed.
• Displays care in use of equipment and maintains an organized and professional work environment.

Position Requirements:

1. Minimum Knowledge & Skills:

• Adobe design suite including InDesign, Photoshop, Illustrator, and WordPress.

• Must possess above average computer skills, including, but not limited to, accounting programs, project management software, Microsoft Word, and Excel.

1. Formal Education and Job-Related Experience:

• This position requires a minimum bachelor's degree in marketing or related field and/or 5 years minimum professional job-related marketing or events management experience, preferably in a luxury upscale hotel/resort.

1. License, Registration, and/or Certification Required:

• Must possess a valid unrestricted driver's license

External and Internal Personal Contact:

1. Communications:
• Dail y – Standup meetings
• Weekly – Operational meetings and department specific marketing/planning meetings, communication interaction with 3rd party vendors

1. Teamwork and Collaboration:

• This position requires continuous teamwork as well as internal and cross-departmental communication.

Additional Licenses and/or Certifications Required:

YES

NO

Valid Driver's License

X

CPR Certification

X

Food Protection Manager Certification

X

Food Handler Certification

X

Alcohol Server/Seller Certification

X

Position Analysis/Specifications:

N/A

(Not Applicable)

OCCASIONAL

FREQUENTLY

Sitting

X

Standing

X

Walking

X

Bending Over

X

Crawling

X

Reaching

X

Crouching

X

Kneeling

X

Balancing

X

Pushing / Pulling

X

Lifting / Carrying:

10 lbs. or less

X

11 to 25 lbs.

X

26 to 50 lbs.

X

51 to 70 lbs.

X

Manual Dexterity

X

Fine Motor Skills

X

Gross Motor Skills

X

Eye / Hand Coordination

X

Near Vision

X

Far Vision

X

Color Recognition

X

Hearing

X

Environmental Factors:

Environmental factors may include indoor setting with overhead lighting and comfortable ventilation. May occasionally be called upon to work in all areas of the property, both inside and outside, possibly in inclement weather.

YES

NO

Working Outside

X

Working Inside

X

Working Alone

X

Working Closely with Others

X

Excessive Cold / Heat

X

Excessive Humidity / Dampness

X

Noise / Vibrations

X

Working Above Ground

X

Working Below Ground

X

Working with Chemicals / Detergents / Cleaners

X

Working Around Fumes / Smoke / Gas

X

Walking on Uneven Surfaces

X

Operating Motorized Equipment or Vehicles

X

Working Around/Near Machinery/Motorized Equipment

X

Climbing on Scaffolds or Ladders

X

Continuous use with a Computer and Keyboard

X

The Garden of the Gods Resort and Club offers a diverse, dynamic, and thriving environment that supports career development for all our team members .