Marketing Automation Specialist

WHAT WE'RE SEEKINGThe Marketing Automation Specialist executes and optimizes automated marketing campaigns for Topgolf, building technical journeys across email, SMS, and app push platforms to improve conversion and visit frequency, decrease churn, and optimize spend. This role also connects player data across multiple sources to enhance personalization within those journeys.The Marketing Automation Specialist will work closely with program managers, email developers, and stakeholders across the broader Commercial & Digital, Event, and Brand teams.WHAT YOU WILL DOKey ResponsibilitiesDesign and implement automated marketing and event journeys across email, SMS, and app push platforms to deliver personalized, targeted communication to our audienceBuild out intricate workflows that align with business objectives and player segmentation strategiesManage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologiesCollaborate with the Product Manager, CDP to ensure the seamless and effective triggering and deployment of downstream campaignsUtilize customer data to create audience segments and personalize automated campaigns for maximum relevance and impactImplement A/B testing to refine and improve the effectiveness of automated communicationsMonitor and analyze the performance of automated campaigns, providing insights and recommendations for optimizationGenerate regular reports on key metrics such as open rates, click-through rates, and conversion ratesCORE COMPETENCIES FOR SUCCESSStrategic & Systems ThinkingConnects automated journeys and player data to conversion, visit frequency, retention, and spend goals.Designs and implements automated marketing and event journeys across email, SMS, and app push platforms.Builds intricate workflows that align with business objectives and player segmentation strategies.Analytical Rigor & Data FluencyTurns customer data into audiences, personalization, and actionable insight.Utilizes customer data to create audience segments and personalize automated campaigns for maximum relevance and impact.Monitors and analyzes campaign performance, providing insights and recommendations for optimization.Governance & JudgmentMaintains quality and sound judgment across platforms, data sources, and vendors.Manages and optimizes marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies.Proactively identifies and addresses data and platform challenges to deliver high-quality, error-free campaigns.Stakeholder PartnershipBuilds trust with cross-functional partners and translates data into insight for non-technical audiences.Collaborates with the Product Manager, CDP to ensure the seamless and effective triggering and deployment of downstream campaigns.Works closely with program managers, email developers, and the Commercial & Digital, Event, and Brand teams.Execution ExcellenceManages multiple journeys and projects at once with precision and attention to detail.Implements A/B testing to refine and improve the effectiveness of automated communications.Generates regular reports on key metrics such as open rates, click-through rates, and conversion rates.QUALIFICATIONSBachelor's degree in Computer Science, Computer Engineering, Marketing, or a related business field5+ years of experience managing marketing automation platforms (e.g., Oracle Responsys, Salesforce Marketing Cloud, Vibes, Airship)5+ years of experience designing and implementing marketing campaigns across channels (e.g., email, SMS, app push)3+ years of experience with relational tables, queries, and custom audience development3+ years of experience with data handling, utilizing both API and batch processing2+ years of familiarity with programming languages commonly used in data management (e.g., SQL)Preferred: 2+ years of HTML (including responsive) and CSS development for emailStrong analytical and problem-solving skills, with the ability to derive insights from customer data to inform journey strategyEffective communication skills to convey data-driven insights to non-technical stakeholdersStrong organizational skills to handle multiple projects simultaneously, with a detail-oriented focus on high-quality, error-free campaignsAbility to work collaboratively with cross-functional teams and platform vendorsProactive approach to identifying and addressing data and platform challengesWillingness to stay current on industry trends, emerging technologies, and best practices in marketing automationSounds like a fit? We can't wait to meet you!BENEFITSFree Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.ADAThe above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.EEO StatementTopgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.SummaryLocation: TG - HQ - Dallas OfficeType: Full time