Commercial Director, UK & Nordics

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transport, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.

As Commercial Director, UK & Nordics at Via, you will be the driving force behind how cities rethink and deliver public transport. You’ll own Via’s commercial strategy in the region, lead the full end-to-end sales cycle, and build lasting partnerships with authorities, transport operators, and key public and private-sector leaders. Our Partnerships team combines hands-on execution with strategic thinking to help communities move more efficiently, sustainably, and equitably, while delivering on revenue targets and positioning Via as a trusted partner and visible voice across the mobility ecosystem.

About the Role:

• Lead the full-cycle commercial strategy across the UK & Nordics, from identifying and engaging prospective partners to structuring, negotiating, and closing complex, multi-stakeholder deals
• Build trusted, long-term relationships with decision-makers, from elected officials and [transport authorities]( to transport operators, positioning Via as a strategic partner and helping cities and regions turn mobility ambitions into tangible systems.
• Navigate complex regional buying landscapes by leveraging Via’s full platform, including [Citymapper]( and [Remix]( to develop evidence-based business cases that demonstrate value to cities and regions, unlock funding, and bring regional transit plans to life.
• Act as a thought partner to councils and regions, advising on network design, funding mechanisms, and implementation strategies that ensure communities benefit from more efficient, sustainable, and equitable transportation (E.g. [Milton Keynes]( and [WECA](
• Represent Via externally in your market, championing our mission and technology through local marketing efforts, conferences, and thought leadership: showing stakeholders how [innovative mobility]( can shape the future of urban living.

About You:

• 10+ years of experience closing complex, consultative deals in sales, business development, or strategy (ideally in enterprise, government, infrastructure, or tech-enabled services)
• A track record of winning complex, multi-stakeholder deals where outcomes are driven by trust and influence
• Strong analytical and storytelling skills; you know how to turn data, policy, and customer needs into a clear, compelling commercial narrative
• Curious, resourceful, and comfortable in ambiguity: you don’t wait for perfect information to start moving
• A natural leader with excellent judgment: you know when to push, when to listen, and when to rethink the strategy
• You thrive in high-ownership environments where you’re trusted to run your market like it’s your own business
• Experience in transportation, mobility, or public-sector sales is a big plus, but not a requirement

What We Offer

• Becoming part of a company that was awarded for its commitment to social good
• Competitive compensation including variable pay and equity
• A hybrid working model and a spacious office near Chancery Lane where you can enjoy weekly team lunches
• Comprehensive benefits package, including generous paid parental leave, and health scheme offered through AXA
• Partnership with YellowNest, a salary exchange benefit that helps reduce childcare fees for working parents
• Cycle to Work Scheme - multiple options via Green Commute Initiative (GCI)

There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?

Via is an equal opportunity employer.

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