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Senior Staff Outbound Product Manager

$190.9k - $334.1k
Full-time

ServiceNow

Role Description

EmployeeWorks is transforming how enterprises manage employee experiences. As an Outbound Product Manager in this space, you'll sit at the intersection of product strategy, customer go-to-market, and partner ecosystem development. You'll drive adoption of EmployeeWorks across ServiceNow's AI Native SKU portfolio and build the partner enablement infrastructure that scales our implementation capacity globally. This is a high-impact, highly collaborative role where you'll influence strategy across multiple business units, coordinate customer deployment decisions, and empower our partner ecosystem to deliver at scale.

What You Will Do

  • Drive Cross-BU AI Native Strategy & Alignment
    • Partner with product leadership and enablement teams across business units to develop coordinated adoption plans for EmployeeWorks within AI Native positioning.
    • Create capability narratives, ROI talking points, and business cases that enable each BU to confidently position EmployeeWorks to their customer base.
    • Align cross-BU messaging so the EmployeeWorks story is consistent and compelling across the organization.
    • Identify and resolve cross-functional obstacles to adoption—from conflicting positioning to enablement gaps.
  • Own the Customer Deployment Funnel & Orchestration
    • Design and operationalize the customer deployment playbook: how we route customers to the right implementation model (Moveworks Professional Services, partner-led, self-serve) based on deal characteristics and customer readiness.
    • Establish the orchestration protocol—clear handoff points, escalation triggers, and support models—so customers have transparent expectations and teams know who owns what at each stage.
    • Monitor funnel health, gather customer feedback, and iterate on routing decisions to continuously improve time-to-value and implementation success.
    • Work closely with sales, professional services, and customer success to ensure seamless execution.
  • Build & Scale Partner Enablement
    • Develop a comprehensive partner enablement program: technical training, implementation playbooks, business case templates, and best practice documentation.
    • Establish partner support infrastructure (ticketing systems, escalation paths, dedicated support channels) that reduces friction and increases partner confidence in EmployeeWorks delivery.
    • Define partner success metrics and create feedback loops to identify capability gaps and drive continuous improvement.
    • Coordinate with professional services and partner management teams on resource allocation and scaling decisions.

Qualifications

  • 12+ years of product management or GTM leadership experience, with at least 3+ years driving strategy in B2B SaaS or platform environments.
  • Track record of driving cross-functional alignment and launching products or features at scale (enterprise product launches highly valued).
  • Experience building or scaling partner ecosystems, channel programs, or customer communities.
  • Familiarity with deployment, implementation orchestration, or post-sale adoption workflows.
  • Demonstrated ability to influence across product, sales, services, and partner organizations.
  • Experience working in matrix organizations with competing priorities and ambiguous scope.
  • Nice to have:
    • ServiceNow platform or product ecosystem experience.
    • Background with AI or intelligent workflow products.
    • Sales enablement or field marketing experience.
    • Post-sale adoption or expansion motion experience.

Requirements

  • Base pay of $190,900 - $334,100, plus equity (when applicable), variable/incentive compensation and benefits.
  • Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.
  • Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Benefits

  • Health plans, including flexible spending accounts.
  • 401(k) Plan with company match.
  • ESPP and matching donations.
  • Flexible time away plan and family leave programs.
Vacancy posted 18 hours ago
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