Marketing Coordinator

Marketing Coordinator

Back to the Bible is an 87-year-old ministry that exists to help everyone, everywhere know, love, and be transformed by God's Word. Founded in 1939, the organization served as a radio ministry through 2020 before entering a new chapter built around digital biblical content and Bible engagement research. Since 2025 the ministry has rebuilt its teaching platform and grown its YouTube audience from nothing to more than 130,000 subscribers, with hundreds of thousands more across social platforms. The organization is moving quickly, and its marketing work is carried by a small mix of staff and contractors.

The Marketing Coordinator keeps Back to the Bible's marketing work moving. The role coordinates campaigns from planning through launch, manages the ministry's social media presence, builds and optimizes Meta ad campaigns, keeps the website current, and reports on how all of it performs. This is a coordination and execution role within a small team. Back to the Bible's marketing function is carried by a mix of staff and contractors, and much of the work involves keeping projects, assets, and deadlines aligned across that group. The person in this seat will touch nearly every campaign the ministry runs. Certain channels sit outside this role. The YouTube channel, podcast distribution, and email marketing are owned by other team members. The Marketing Coordinator partners with those owners so that campaigns land consistently across every channel. The position is full-time and hourly. Back to the Bible expects a standard forty-hour week, with any overtime approved in advance by the Executive Director.

Key Responsibilities

Campaign Coordination

• Assist in planning, executing, and monitoring marketing campaigns across digital, print, and social channels
• Maintain the marketing calendar and keep campaign timelines, deliverables, and deadlines on track
• Coordinate work across staff and contractors, route assets for review, and follow up on outstanding items
• Collaborate with the development team on donor-facing campaign materials so that fundraising and marketing messages stay aligned

Social Media and Paid Advertising

• Manage the ministry's social media accounts, including scheduling, publishing, and community engagement
• Build, launch, and optimize Meta ad campaigns to grow reach and engagement
• Monitor ad spend and performance, and adjust targeting and creative based on results
• Coordinate with the YouTube and podcast owners so that social promotion supports those channels

Content Creation

• Develop and curate content for the website, blog, and social platforms that promotes ministry initiatives, teaching, and events
• Write clear, on-brand copy for posts, ads, landing pages, and campaign assets
• Ensure all content follows brand guidelines and reflects the ministry's voice and theology

Website

• Maintain the ministry's website, including page updates, new content, and routine housekeeping
• Build and update landing pages to support campaigns, events, and initiatives
• Keep the site accurate, current, and consistent with the rest of the ministry's online presence

Performance Tracking and Reporting

• Track campaign and channel performance using analytics tools, and report results to the Executive Director on a regular cadence
• Identify what is working and recommend adjustments based on the data
• Keep an eye on audience behavior and platform changes that affect how the ministry's content reaches people

Qualifications

Required

• A personal commitment to Jesus Christ and a genuine passion for the mission of Back to the Bible. This is the most important qualification.
• Two or more years of marketing, social media, or digital communications experience
• Hands-on experience building and managing Meta ad campaigns in Ads Manager
• Experience managing social media accounts for an organization or brand
• Comfort updating and maintaining a website through a content management system
• Strong writing skills and attention to detail
• Highly organized, with the ability to manage several projects and deadlines at once
• Working knowledge of analytics tools and comfort reporting on results
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience

Preferred

• Residence in the Kansas City metro
• Experience in a ministry, church, or Christian nonprofit setting
• Design skills in Canva, Adobe Creative Suite, or similar tools
• Basic video editing or short-form content production
• Experience coordinating work with outside contractors or agencies

What Success Looks Like in the First Year

• A marketing calendar that the whole team works from
• A steady, on-brand social media presence with measurable growth in engagement
• Meta ad campaigns running with tracked performance and improving cost per result
• A website that stays current without prompting
• Regular reporting that gives leadership a clear picture of what each channel is producing

Interested candidates should submit a resume and a brief cover letter describing their interest in the mission of Back to the Bible to View email address on click.appcast.io. Applications will be reviewed on a rolling basis. Back to the Bible is a religious organization and, consistent with applicable law, considers religious belief and practice in hiring for this position.

Job Type: Full Time