Director, International CRM Intelligence & Insights Strategy

Role Responsibilities International CRM decision-intelligence lead; translate customer/campaign/market data into recommendations shaping CRM strategy and next-best-action. Own predictive & diagnostic analytics for CRM effectiveness (segmentation, propensity/next-best-action, CLV, churn, channel preference, engagement, conversion) using AI/ML. Define data quality, product segmentation, and audience attributes; diagnose/escalate data gaps blocking CRM activation (with Data & Audience Strategy/data engineering). Use generative and agentic AI to accelerate insights generation; build reusable prompts/analytical agents/skills for self-serve insight. Partner with KPI Council/Business Insights & Reporting to maintain CRM KPIs and define trust/performance metrics for AI-generated content and agentic journeys. Define/evolve CRM dashboards and self-serve insight for International CRM; ensure metrics align to standardized reporting. Lead CRM research and opportunity sizing (market sizing, segmentation, CLV, cross-sell, new-market opportunities) to inform strategy/investment. Define CRM data governance/privacy best practices (consent, list management, database hygiene) and stay current on privacy/responsible-AI guidance. Qualifications Bachelor’s degree + 10+ years relevant experience. Hands-on customer analytics platform experience (e.g., Adobe/Google Analytics) and strong SQL (build/join/optimize complex queries). AI fluency; working knowledge of ML for CRM audiences (segmentation, propensity/NBA, churn, uplift) and comfort partnering with data science/AI. Track record turning data into measurable marketing/commercial decisions; experience scaling regional analytics/reporting internationally. Understanding of CDP/audience attributes/data quality & governance; partnering with Legal/Compliance on privacy/consent. Exceptional matrix leadership and executive influence; strong writing/presentation; role model for Pfizer values; fluent English. Preferred Master’s; CDP/audience platforms (e.g., Salesforce Data Cloud/Marketing Cloud); predictive/decisioning tools; advanced SQL; measurement/governance frameworks for AI content/agentic journeys; pharma/healthcare knowledge; advanced degree in marketing/business/quant; multilingual asset. Travel/Work: Occasional travel (≤20%); time zone flexibility; hybrid 2–3 days/week onsite (US/EU/Kirkland, Canada). Benefits/Pay (as stated): Base salary $176,600–$294,300; bonus target 20%; eligible for long-term incentive; 401(k) with match and additional retirement contribution; paid leave; medical/dental/vision. #J-18808-Ljbffr Scorpion Therapeutics