Director of Community Relations

Job Description

Job Description

Description:

Department : Administration

Reports to : Executive Director  

Status : Exempt

Job Summary

The Community Relations Director is responsible for conducting lead generating activities, manage leads to closing, growing occupancy and revenue through high-integrity practices, develop and implement sales/marketing plans, meet or exceed performance metrics and community goals and set positive tone for community environment.

Duties and Responsibilities

The following essential functions are the fundamental job duties of the position to be completed with or without appropriate reasonable accommodation.

• Execute strategic plan to achieve individual weekly, monthly, quarterly, and yearly goals set by the Executive Director and Regional Support Team for sales activities, external and internal sales metrics, new move-ins, occupancy and revenue growth.
• Execute timely follow-ups with inquiries through strategic planning with compelling/purposeful actions to generate move-ins.
• Plan and conduct weekly outreach appointments with professionals that have the ability to refer leads, i.e. agencies, hospitals, physicians, attorneys, community leaders, etc. Develop and maintain favorable relationships through planned, purposeful activities.
• Meet or exceed metrics for quality and quantity of sales activities and new move-ins.
• Plan and coordinate with the community team to conduct monthly marketing events that generate leads, attendance from professionals, community interest and create public relations opportunities.
• Responsible for tracking and documenting sales activities using community software and maintaining database up-to-date on a daily/weekly basis.
• Participate in the development of quarterly sales and marketing action plans, semi-annual competitive analyses, weekly sales dashboard reports, advertising strategy and public relations efforts.
• Process all initial LIHTC certifications for new residents (if applicable), re-certifications for existing residents and internal transitions from LIHTC private-pay to Subsidy programs (only for Tax Credit Communities).
• Follow all company, state, federal and applicable Compliance and Regulatory guideline at all times.
• Provide the team with regular updates (weekly and as needed) on prospects and all sales and community first impressions daily.
• Work closely with Executive Director and Resident Care Director throughout the assessment and move-in process to ensure company move-in guidelines are maintained.
• Prepare and distribute all required move-in paperwork to insure smooth move in process.
• Analyze market area to identify and monitor changes in competition, new construction, pricing, amenities, incentive programs and new trends and compliance changes in the immediate market and applicable surrounding markets. 
• Maintain and protect the confidentiality of all resident, prospect and community business at all times.
• Develop quarterly marketing plans that include monthly goals, outreach, events, advertising, direct mail campaigns, website updates and bi-annual competitive surveys.
• Work closely with Executive Director and Maintenance Team to ensure that tour route (including building exterior), model apartments and open apartments exceed expectations at all times.
• Be familiar with and utilize company tools and resources in order to best execute the responsibilities of the role.
• Attend regular in-services as required.
• Perform all other tasks and assignments assigned by the Executive Director.

Minimum Qualifications :

• A Bachelor’s degree in business administration, healthcare administration, or related subject is required.
• A minimum of five to seven years related business experience in skilled, assisted living, or retirement living facility/community management. Successful history of building sales and meeting financial goals.
• Three – five years experience in operations management with demonstrated success in meeting financial goals specific to retirement living, assisted living, long term care or related fields such as hospitality.
• Demonstrated success in operating or maintaining a quality, customer service workforce.
• Experience in recruiting and training others.
• Understanding of facilities management.
• Solid performance management skills, including the ability to communicate performance expectations, document performance conversations, coach and document performance issues and complete performance management expectations as guided by the company.
• Basic knowledge of computer systems, particularly Microsoft Excel and Word.
• Licensed as an administrator for assisted living in states requiring such a license.
• Valid driver’s license. 
• Must have submitted and completed a Criminal Background check for unlicensed employees in compliance with state regulation.
• Must provide a medical certification from a licensed healthcare provider confirming that the employee is free from communicable disease including TB in compliance with state regulation at hire and annually thereafter.

Required Behavior : 

• Adhere to and carry out all Company policies and procedures as they relate to sales, marketing, safety and all aspects of operations and human resources.
• Report on-the-job injuries to a supervisor before the end of the day on the day an injury occurs.
• Establish and maintain constructive working relationships with coworkers, residents/families, and visitors.
• Maintain confidentiality of verbal and written communication.
• Promote the community in a positive way.
• Able to define realistic, specific goals and objectives. Able to define task and deliverables necessary to meet goals.
• Builds and maintains productive, work-focused relationships with team, residents, and their families, corporate, regional and divisional resources and within the community.
• Able to work with people in such a manner as to build high morale and group commitments to goals and objectives.
• Able to work non-traditional hours as needed
• Participate in outside networking events in the surrounding community to foster excellent working relationships with outside referral sources.

Physical Demands

• Physically able to move at least 20 lbs. without assistance.
• Physically able to bend, reach, and work in small areas. 
• Physically able to push and pull equipment and furnishings.