Sales Representative

Job Description

Job Description

Relay Recruiting is proud to partner with an established, growing industrial equipment company to hire an Inside Sales Representative to build lasting customer relationships while growing alongside the business.

The Opportunity

This is a full cycle, relationship driven inside sales role for someone who wants to own a growing book of business, from first conversation through signed contract and beyond. You will manage a strong flow of inbound leads, build your own outbound pipeline to complement it, and become a trusted advisor to customers across a national account base. Because this company is not regionally bound the way most competitors are, an ambitious rep has real room to grow a handful of relationships into major national accounts.

You will also be joining at a moment when the company is actively building out its process and training, which means the sales team you help build will carry your fingerprints on it. Leadership listens, invests in its people, and genuinely wants your feedback as the company grows. Success here looks like a fast ramp, a growing pipeline, and a total compensation package that keeps compounding, all while playing a real part in shaping where this company goes next.

About the Company

This is an established, growing company in the industrial equipment space, built by an entrepreneurial team that turned a focused product line into a trusted, national provider for businesses across many industries. The company has scaled steadily while holding onto the practical culture that got it started and today serves customers across North America and beyond.

The company designs and supplies specialized equipment and systems for manufacturing plants,

distribution centers, and commercial facilities nationwide. Its sales model is fueled by strong inbound demand from a marketing engine that outpaces much of the industry, and the team has earned a reputation for innovative, technology enabled service that sets it apart from more traditional competitors.

It is a small, connected team based out of a bright, open office in Rochester, NY, where new hires get real access to leadership from day one. The company invests in its people and genuinely wants to hear what you think. As it grows, your ideas and feedback will help shape how the sales team runs, not just fit into a process that already exists. For someone who wants real ownership and a real voice, this is a rare chance to grow right alongside the business.

Key Responsibilities

• Own a growing portfolio of customer accounts, managing the relationship from first conversation through project completion.
• Respond quickly to inbound leads arriving by phone, web form, and live chat, turning conversations into qualified opportunities.
• Build your own pipeline through proactive outbound calls and email outreach that complements inbound demand.
• Review technical plans and drawings to scope projects accurately, using virtual tools to assess site conditions remotely.
• Prepare detailed quotes and proposals, guiding customers through the full buying process from first conversation to signed order.
• Identify opportunities to expand existing accounts, including customers with multiple locations who could grow into major national relationships.
• Coordinate with installers and engineers to support full project delivery, from technical drawings through final installation.
• Track activity and pipeline diligently in the company’s CRM to keep leadership and teammates in the loop.
• Collaborate daily with a small, connected team and company leadership to solve problems and close deals.
• Share ideas and feedback as the company grows, helping shape the sales process, tools, and training along the way.

What We’re Looking For

• 3+ years of B2B sales, inside sales, or account management experience, with a proven track record of managing relationships and closing deals.
• Comfortable in a fast, busy, phone-focused environment, working full time in the office.
• Strong written and verbal communication skills, with the ability to build trust quickly.
• Organized, with strong attention to detail and the discipline to follow through on a full sales cycle without letting things slip.
• Motivated by clear targets, growth, and uncapped earning potential.
• Experience working in a CRM to manage pipeline and activity.
• Able to read and interpret technical plans and drawings, or willing and able to learn quickly.
• Comfortable working with PDFs and technical documents.
• Able to work independently and stay motivated in a growing, evolving environment. This is not a role for someone who needs a fully mapped-out process to succeed. You will help build it, and your voice will genuinely matter.

Bonus Points If You Have:

• A practical trade background (construction, HVAC, or something similar) that helps build credibility with field contacts.
• Strong natural curiosity and a quick, adaptable learning style.
• Confidence without ego. Comfortable talking with both field-based contacts and corporate stakeholders.
• Prior B2B sales experience in construction, industrial, or building products.
• Familiarity with Zoho or similar CRM platforms.

Compensation and Benefits

Base salary $50,000 to $70,000, based on experience. Plus uncapped, tiered commission: most representatives reach total compensation of $95,000 to $115,000+ as they ramp up, typically within about three months. Full, competitive benefits package including PTO, health insurance, and 401(k).

Equal Opportunity

Relay Recruiting is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity, or any other protected status under applicable law.