Digital Asset Manager

Digital Asset Manager Job Description Template

Our company is looking for a Digital Asset Manager to join our team.


  • Document and provide reports on content management, delivery, and publishing;
  • Team with production team to define software requirements, schedule testing, and manage implementation;
  • Develop and maintain editorial standards to ensure all digital content enhances SEO and covers for ADA compliance;
  • Determine and communicate operational best practices with respect to file-based content delivery, acquisition, and multimedia publishing;
  • Track department budget, including project allocation, in coordination with the VP, Head Of Content;
  • Maintain the daily operation of the digital asset archive, implement processes for the acquisition, usage, archiving and storage of digital assets;
  • Manage content life cycle as required for internal and external stakeholders;
  • Make recommendations to improve department workflows;
  • Such other duties as required;
  • Oversee all multimedia transfers from affiliates;
  • Migrate all existing assets into a new digital asset management system;
  • Develop editorial standards for content metadata and tagging for multimedia delivery;
  • Make recommendations for operational software and hardware requirements to support media management.


  • Demonstrate the tact, diplomacy, decisiveness, and superior people skills required in the pressurized environment of digital media;
  • Bachelor’s Degree or Equivalent;
  • Experience training staff on content workflow, processes, and standard operating procedures;
  • Must be able to work independently yet strong collaboration skills are required;
  • Must have a minimum of 3 – 5 years of experience in media management and/or multimedia content production and delivery;
  • Ability to translate approved objectives into work plans and procedures;
  • Must be detail oriented, meticulous and able to maintain confidentiality;
  • Knowledge of a server-based file system;
  • Must have traditional library and digital asset management experience;
  • Knowledge of editorial/journalistic standards and style;
  • Ability to make timely decisions affecting own work and that of production staff.