Digital Content Manager Job Description Template
Our company is looking for a Digital Content Manager to join our team.
Responsibilities:
- Understands station goals and works to deliver tactics to achieve these goals;
- Other duties as necessary;
- Understand optimized content best practices for web;
- Collaborate closely with Creative and E-commerce teams to stage and launch web assets for product launches and promotions;
- Works with Sales and News department personnel as well as other departments to solve problems and implement initiatives;
- Partner with the Creative team to manage project timelines;
- Communication cross-departmentally to execute digital content strategy;
- Capture enticing photographs of Club amenities and events for use on social sites, the Club’s website, app, etc;
- Use Contentful to build and update special landing pages to support business needs;
- Works with all departments to execute projects that develop and KPIs and compliment on-air products;
- Review analytics on new content and pages to drive strategic planning of future content;
- Manage the Club’s social media presence & develop original social media campaigns to correlate with Club goals;
- Keep up with industry trends and opportunities;
- Operational Responsibilities;
- Develop brand recognition and online reputation.
Requirements:
- Well organized, creating structure and clarity;
- Minimum 2 years relevant work experience;
- Excellent writing skills, strong attention to detail;
- Bonus: familiarity with SEO and hands-on experience with Amazon advertising;
- Bachelor’s degree with 3-5 years of relevant experience, preferably in FMCG/CPG marketing, ecommerce, start-up or digital agency;
- Basic technical knowledge of HTML and web publishing;
- Strong Project Management experience;
- Experience with content management best practices, workflows and martech preferred;
- Competent grasp of technology, preferably experience administering a CMS like Contentful or WordPress Admin;
- Good organizational and time management skills;
- Experience working with product content syndication tools, preferably Salsify;
- Basic understanding of Photoshop functions (Save for Web + jpg compression, resizing, cropping, etc.);
- Highly self motivated and strong team player;
- Highly proficient in Photoshop, After Effects, Illustrator, and various other video production and design programs;
- Skilled at reputation management, Search Engine Optimization and generation of inbound traffic.