Digital Marketing Data Analyst Job Description Template
Our company is looking for a Digital Marketing Data Analyst to join our team.
Responsibilities:
- Analyze and aggregate the effectiveness of customer acquisition campaigns using a variety of sources;
- Create revenue projections for the company’s product lines, derive specific targets per department based on projections;
- Conduct in-depth evaluation and analysis of marketing programs to help derive insights and recommendations;
- Present monthly, quarterly and yearly results to the executive team, as well has provide business insights and assist with strategic planning.
Requirements:
- Previously experience in a Data Analysis / Statistics / Business Analytics role;
- Bachelor’s degree in business, statistics, math, IT or a related field;
- Preferred min. 5 years’ experience in a related field such as eCommerce, Digital Marketing or CPG;
- Excellent SQL and Excel knowledge and experience;
- Demonstrated experience with statistical software would be an advantage;
- Previously experience in a Data Visualization tools development (data modeling as well as dashboard design) such as Sisense, Tableau and Qlik.