Event Sales Manager

Event Sales Manager Job Description Template

Our company is looking for a Event Sales Manager to join our team.


  • Actively participate in community organizations while attending key hospitality trade shows and sales expos;
  • Manage sales and events for the location;
  • Establish and build strategic relationships with key partners and clients;
  • Coordinates with exclusive caterers as necessary;
  • Gives excellent customer service;
  • Create a referral program and company branded materials to capture reception business in all CCD parks;
  • Make at least 25 cold call per week;
  • Ensure prompt response to customer inquires;
  • Coordinates protocols and systems for ensuring a successful events program;
  • Network with the business community to prospect for corporate rentals;
  • Manages time well and maintains accurate records;
  • Help with hiring, discipline, performance reviews, and initiating pay increases of employees;
  • Participate in all catering training programs; help to develop and implement training programs for hourly, part-time, and intern/extern employees;
  • Assist with booking of events, selecting and costing menu items, and pricing as needed through varying software systems;
  • Ensure that appropriate sanitation, organization, and safety standards are met through the use of checklists, hands-on supervision, and follow-up.


  • Attention to detail and ability to problem-solve with strong organizational, presentation and priority setting skills;
  • Experience in selling in SMERF and corporate;
  • Minimum 3+ years of sales experience, preferably as a supervisor or manager in a hospitality setting – Bachelor’s Degree strongly encouraged;
  • Cooperative, team player attitude;
  • Salesforce experience preferred;
  • Detail oriented;
  • Knowledge of Microsoft Office software, mainly Outlook, Excel, PowerPoint, and Word;
  • Working knowledge or ability to learn database software;
  • Ability to develop sales proposals and quotes;
  • Ability to sell across market segments to social events, wedding, corporate clients, general consumers, and non-profits;
  • Communication skills with the ability to work effectively with caterers and clients;
  • Excellent organizational skills;
  • Must be willing to work nights and weekends as needed;
  • Strong decision making and problem solving skills;
  • Ability to cold call prospects.