Growth Lead

Growth Lead Job Description Template

Our company is looking for a Growth Lead to join our team.

Responsibilities:

  • Optimize yield across channels through A/B testing, ROI analysis, and experimental campaign design;
  • Develop and execute the short-term and long-term Growth strategy;
  • Work with Data Science/Analytics to develop real-time performance marketing reports and statistical models;
  • Optimize web pages for copy, metadata, internal and external links and landing pages for Search;
  • Set-up, manage, and monitor day-to- day performance of paid acquisition campaigns across multiple channels – SEM and social channels;
  • Monitor SEM health via Google Analytics, Google Webmaster Tools, and related software & reporting tools;
  • Capitalize on popular trends and brainstorm wacky ideas to attract PR and attention from creators;
  • Hire and manage a team of content creators and a content strategy;
  • Manage and operationalize acquisition channels that are working, including SEO and content marketing;
  • Own content development on the Kapwing resources library, YouTube channel, and website;
  • Collaborate with the CEO to develop strategic marketing initiatives that increase the number of Kapwing Pro subscribers;
  • Monitor SEM health via Google Analytics, Google Webmaster Tools, and related software & reporting tools;
  • Experiment with new channels to develop promising acquisition campaigns.

Requirements:

  • A track record developing growth strategy either via SEO or paid Ads (Web, Video, SEM, Affiliate, Referrals);
  • A great writer: Can efficiently write and edit blog content;
  • Experience with bottoms-up SaaS startups is a plus;
  • Community Builder: Skilled networker who builds personal relationships with partners, customers, and advocates;
  • Creative: Skilled at brainstorming newsworthy ideas and generating buzz. Plugged in to pop culture, entertainment, and social media trends;
  • Experience partnering with diverse cross-functional teams to deliver critical business outcomes;
  • 2-10 years of experience with digital marketing and organic acquisition channels: SEO, content marketing, PR, and partnerships;
  • 5+ years of growth marketing experience or an analytical role at a tech company;
  • Ability to compile and analyze performance data and metrics for use in discovering actionable insights, an Excel master;
  • [Preferred] Network with creative agencies or corporate communications teams;
  • Results-oriented: Strategic, focused on outcomes. Experimental;
  • A Creator: Passion for video, entertainment, and digital mediaComfortable being on camera and evangelizing Kapwing;
  • Experience developing marketing measurement systems and holding team accountable to hitting ambitious growth goals;
  • Preferred: Has managed and grown a content/editorial team.