Growth Lead Job Description

Growth Lead Job Description Template

Our company is looking for a Growth Lead to join our team.

Optimize yield across channels through A/B testing, ROI analysis, and experimental campaign design;
Develop and execute the short-term and long-term Growth strategy;
Work with Data Science/Analytics to develop real-time performance marketing reports and statistical models;
Optimize web pages for copy, metadata, internal and external links and landing pages for Search;
Set-up, manage, and monitor day-to- day performance of paid acquisition campaigns across multiple channels – SEM and social channels;
Monitor SEM health via Google Analytics, Google Webmaster Tools, and related software & reporting tools;
Capitalize on popular trends and brainstorm wacky ideas to attract PR and attention from creators;
Hire and manage a team of content creators and a content strategy;
Manage and operationalize acquisition channels that are working, including SEO and content marketing;
Own content development on the Kapwing resources library, YouTube channel, and website;
Collaborate with the CEO to develop strategic marketing initiatives that increase the number of Kapwing Pro subscribers;
Monitor SEM health via Google Analytics, Google Webmaster Tools, and related software & reporting tools;
Experiment with new channels to develop promising acquisition campaigns.

A track record developing growth strategy either via SEO or paid Ads (Web, Video, SEM, Affiliate, Referrals);
A great writer: Can efficiently write and edit blog content;
Experience with bottoms-up SaaS startups is a plus;
Community Builder: Skilled networker who builds personal relationships with partners, customers, and advocates;
Creative: Skilled at brainstorming newsworthy ideas and generating buzz. Plugged in to pop culture, entertainment, and social media trends;
Experience partnering with diverse cross-functional teams to deliver critical business outcomes;
2-10 years of experience with digital marketing and organic acquisition channels: SEO, content marketing, PR, and partnerships;
5+ years of growth marketing experience or an analytical role at a tech company;
Ability to compile and analyze performance data and metrics for use in discovering actionable insights, an Excel master;
[Preferred] Network with creative agencies or corporate communications teams;
Results-oriented: Strategic, focused on outcomes. Experimental;
A Creator: Passion for video, entertainment, and digital mediaComfortable being on camera and evangelizing Kapwing;
Experience developing marketing measurement systems and holding team accountable to hitting ambitious growth goals;
Preferred: Has managed and grown a content/editorial team.