Growth Product Manager

Growth Product Manager Job Description Template

Our company is looking for a Growth Product Manager to join our team.


  • Plan, execute and technically optimize a variety of contact channels such as mobile push notifications, rich push notifications and in-app messages;
  • Partner with product designers to create high-fidelity visuals, prototypes, and specifications that are actionable for developers;
  • Drive improvement in activation, retention, conversion, and re-engagement through targeted CRM campaigns throughout the user lifecycle;
  • Build an experimentation program and run A/B tests that iteratively improve our e-commerce and subscription conversion funnels;
  • Define, analyze, and report on the metrics that determine the success of CRM campaigns or experiments;
  • Collaborate with your scrum master and technical leads to develop high-level feature requirements into user stories and sprint schedules.


  • Demonstrable understanding of modern web (UI) development processes, tools, and practices;
  • Self-sufficient and self-motivated, but open to guidance;
  • Demonstrated leadership ability in an entrepreneurial environment;
  • Most importantly, a track record of success defining, building, and managing a CRM system;
  • 5 years of experience as a senior developer or product manager in an open-source company with a freemium (not just services) revenue model;
  • Strong knowledge of A/B testing, functional specification, and other product management tools and methodologies;
  • Deep understanding of developer personalities;
  • Experience with marketing automation platforms such as Braze, Leanplum, CleverTap, Salesforce, Urban Airship, etc;
  • Ability to break the long-term vision down into concrete, manageable, shippable deliverables that deliver user value as quickly as possible;
  • 3+ years in a product management or CRM marketing role is preferred, particularly for a consumer-facing mobile application;
  • Empathy for and understanding of the various user personas that we serve;
  • Can thrive within a fast-moving environment; you prefer to adapt quickly as new information arises rather than follow an out-of-date plan;
  • Alignment with Deque values;
  • Bonus for experience with social, dating, video, or community products;
  • Data-driven and analytical, alongside strong product instincts and a bias toward action.