Head of Growth Marketing Job Description Template
Our company is looking for a Head of Growth Marketing to join our team.
Responsibilities:
- Collaborate with product and content marketing to build a compelling story across various developer personas;
- Work with the data team to build dashboards to regularly monitor experiments, KPI’s, and other key metrics;
- Build a culture of experimentation and data inspection across the organization;
- Define digital strategies across the entire customer lifecycle to maximize conversions;
- Own all growth analytics;
- Drive top-line results in order to hit weekly, quarterly, and annual growth targets;
- Optimize existing channels and allocate budget to maximize ROI;
- Build out a team to execute your strategy;
- Develop new channels to drive growth;
- Own our quantitative growth model, which shows ROI on every dollar we spend;
- Develop reporting methodologies to track and disseminate learnings across teams;
- Drive personalisation efforts of lifecycle communications in partnership with product, design, data science and business intelligence;
- Implement best practices for testing frameworks and reporting methodology;
- Attract, develop and retain a talented team that leads the industry in innovation and best practices;
- Establish revenue and spend models that enable optimal allocation and ROI positive management of media spend.
Requirements:
- Strong Excel competency, and comfortable working with complex data and with analytics stakeholders;
- Ability to bounce from thinking strategically to executing very detailed tactics;
- Proven expertise in integrating systems and data across marketing, sales, and product stacks;
- Strong understanding of digital marketing landscape, including channel knowledge in SEM/PPC, SEO, display, paid social, video, etc;
- 5+ years experience in self-service B2B SaaS marketing;
- Professional experience in modeling, data analysis, and BI visualization tools;
- Expert SQL skills — your ability to tap into our data pipeline will be key to your success;
- Experience working in high-growth, performance-focused environments that demand real ownership and the ability to solve problems creatively;
- Have had ownership for multimillion dollar budgets and developed models and approaches for investment and measurement;
- Demonstrated proficiency with multiple channels of paid marketing – SEM, SEO, social, mobile, display, affiliate;
- Experience in holistic growth planning – research, forecasting, planning, execution and performance analysis;
- Minimum 7 years B2C technology experience in a growth marketing or growth-focused product management function;
- Strong analytics capabilities and a deep understanding of data analysis and science;
- 5+ years experience in growth & marketing;
- Developed company’s core paid channels, as well as all processes, policies and procedures.