Head of Growth Job Description Template
Our company is looking for a Head of Growth to join our team.
Responsibilities:
- Oversee development and execution of both content creation for the blog and website as well as the roadmap for the custom back-end CMS;
- Drive brand consistency across all consumer touchpoints;
- Work in association with the C-Team, driving the sales & marketing strategy and developing and executing initiatives to achieve them;
- Creating and executing a 360-degree approach to digital marketing;
- Focus on growth plans for the organization – present and future;
- Partner cross-functionally with internal teams (supported periodically by external agencies) to implement and drive measurable business results;
- Identify, build and execute media strategies on high value segments focused on conversion and ROI;
- Identify high performing channels to drive incremental user growth and brand awareness;
- Build and onboard an excellent network of scalable F&B brands that will contribute towards Company’s operational success;
- Oversee Brand Excellence to all of Company’s partners and ensure to build a long term relationship with our partners in the business;
- Design and implement effective CRM and retention programmes across multiple touch points;
- Build and onboard an excellent network of scalable F&B brands that will contribute towards Kitopi’s operational success;
- Scope and implement best practice analytics for web and mobile products, gather and interpret qualitative and quantitative data to inform decisions;
- Lead quantitative and qualitative insights, including key inputs and reporting; monitoring growth trends and measuring all marketing campaigns;
- Drive early stage customer acquisition through tactical execution of organic and paid channels (including Search, Social, Display and Email).
Requirements:
- Effective analytical and troubleshooting skills; ability to use data to drive actionable insights;
- Extensive experience leading digital programs and driving digital innovation within the B2C space;
- Passion for the Bumble brand vision and values;
- Ability to collaborate cross-functionally with other Bumble markets;
- Deep understanding of consumer metrics, market segmentation, and analytics;
- Experience with multiple channels of unpaid and paid marketing – SEO, SEM, ASO, paid and organic social, non-attributable channels, etc;
- 5+ years mobile app digital marketing experience;
- Proven ability to oversee marketing technology, customer journey, multi-touch attribution, and cross-channel ad sequencing;
- Experience designing and implementing A/B and multivariate tests;
- Degree in business, marketing, economics or a related discipline;
- Experience in leading a team and hands-on experience with a range of tools and channels;
- Demonstrated mastery of multi-channel media strategy with a focus on customer acquisition and campaign optimization;
- 5+ years experience in digital/growth marketing;
- Entrepreneurial, with an enthusiasm for early-stage startups;
- 3+ years experience managing performance marketing across FB, display, social and SEM.