The Lead Marketing Analyst develops and leads market research projects and marketing activities for product promotion, distribution, shelving and pricing. Designs strategies and provides insight on how to achieve marketing goals for multiple products or regions. Being a Lead Marketing Analyst typically reports to manager. Typically requires a bachelor’s degree. Working as a Lead Marketing Analyst typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group.
Lead Marketing Analyst Job Description Template
Our company is looking for a Lead Marketing Analyst to join our team.
Responsibilities:
- Build data visualization to deliver insight related to media campaign and customer retention strategies;
- Working across different teams to make sure that marketing campaigns are being optimized in accordance with data findings;
- Contribute to the development of campaigns, from forecasting to defining metrics;
- Apply statistical modeling techniques to identify the best effective way to grow to increase income using SQL, and Python or R.
Requirements:
- Expert skills in SQL and statistical modeling;
- Great communication skills and enjoys being hands on;
- Proficient in Python or R;
- Hands on experience working in Adtech or Martech.