Product Marketing Specialist

Product Marketing Specialist Job Description Template

Our company is looking for a Product Marketing Specialist to join our team.

Responsibilities:

  • Plan and execute initiatives to reach target audiences through appropriate marketing channels;
  • Gather and analyze data to make recommendations/presentations that affect marketing strategies;
  • Work with sales pod leaders to gather feedback on sales campaigns and package it back to marketing;
  • Assist with promotional activities (i.e. content development, event planning, and product training);
  • Act as the liaison between sales pod leaders, product marketing managers and campaign managers;
  • Collaborate with marketing, sales leaders and subject matter experts to build effective and relevant enablement content;
  • Facilitate both group and 1:1 trainings including demo sequences;
  • Supports Business Manager in development of global business unit strategy, Annual Operating Plan (AOP) and Business Strategy Reviews (BSR);
  • Define, measure, track, analyze, and report on performance metrics of all marketing efforts and continually optimize program performance;
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan;
  • Create and manage engaging, customer-facing content for various marketing channels, including industry events, collateral and sales support;
  • Collect and analyze data on buyer demographics, preferences, needs, and buying habits to identify potential factors affecting product demand;
  • Will work closely with many RA divisions to provide a complete solution;
  • Develop clear, concise, and impactful product positioning that speaks directly to the challenges of our buyers and resonates with our target market;
  • Act as the messaging resource for Seegrid products, supporting speaking engagements, media/analyst interviews, and written works as needed.

Requirements:

  • Demonstrated presentation, training and coaching skills;
  • Capacity to digest complex content quickly, and break it down in compartmentalized learning experiences;
  • Worked in a B2B SaaS environment;
  • Ability to work with multiple groups and within all levels of the organization. Executive presentation skills a plus;
  • 3+ years in sales, marketing or sales enablement/training capacity;
  • Experience in manufacturing or warehouse optimization a plus;
  • Proficient in MS Office and Google Apps;
  • Highspot or other sales enablement tool experience a plus;
  • Travel up to 30% of the time;
  • 2+ years of marketing, communications, or product management experience; product marketing experience strongly preferred;
  • Excellent writer able to translate complex technical concepts into simple, concise messaging that is audience-targeted and market-relevant;
  • Exceptional ROI-tracking skills, able to prove what is–or isn’t–working. Set clear objectives and outline necessary key results to achieve goals;
  • Comfortable leading strategic discussions and presenting in front of large, senior groups;
  • Self-starter with a positive attitude and collaborative spirit–a team player;
  • Excellent written and verbal communications skills with the ability to create a compelling narrative across different audiences and markets.