Senior Campaign Manager Job Description Template
Our company is looking for a Senior Campaign Manager to join our team.
Responsibilities:
- Demonstrate success in the creation, execution, and optimization of marketing programs, delivering to demand campaign objectives;
- Plan, execute, and measure experiments and conversion tests;
- Identify campaign trends and insights, and optimize spend and performance based on the insights;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Communicate, educate, and update project health to key stakeholders on strategies, plans, and results;
- Orchestrate campaign design and execution across all channels to deliver monthly cross-sell marketing objectives;
- Partner with the analytics team to define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed;
- Test and recommend different content themes, formats to generate desired campaign outcomes;
- Influence stakeholders through the entire campaign journey to ensure input, alignment, and understanding of the campaign approach and details;
- Connect with vendors to secure the best rate or donation of services needed for the campaign(s);
- Identify and network with corporations, community groups, schools, and key donors to engage them in the LLS fundraising campaign(s);
- Performs other related duties as assigned;
- Maintain a working knowledge of the LLS’s mission and programs to promote the Society’s fundraising, research, and patient initiatives;
- Develop/modify marketing materials (brochures, recruitment, promotional flyers, pledge forms) to promote the fundraising campaign;
- Oversee all aspects of large fundraising campaign to include the Light The Night Walk.
Requirements:
- Ability to build and communicate marketing strategies, and partner with resources to design, build and execute campaigns;
- Strong analytical skills to measure and optimize marketing investment and campaign effectiveness;
- Comprehensive knowledge of the rapidly changing digital marketing landscape and the latest online marketing, campaign and content strategies;
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
- Must possess excellent written, verbal and visual communication skills;
- Strong teamwork and excellent communication skills;
- Previous experience working within a highly driven technology marketing department with an understanding of B2B advertising and marketing;
- Ability to think strategically, prioritize tasks, and execute with attention to detail;
- Experience planning and executing multiple, complex marketing programs;
- Bachelor’s Degree in Marketing or equivalent practical experience;
- Demonstrable experience leading and managing marketing campaigns including delivery in email, social media and/or display advertising campaigns;
- Master’s degree preferred;
- Proficiency with marketing and sales systems including Marketo and Salesforce;
- Demonstrable experience leading and managing marketing campaigns including delivery in email, social media and/or display advertising campaigns;
- Bachelor’s Degree in Marketing or equivalent practical experience.