Senior Digital Analyst Job Description Template
Our company is looking for a Senior Digital Analyst to join our team.
Responsibilities:
- Participates in special projects and performs additional duties as required;
- Presents verbal and written results, findings and insights to all levels including the Senior Executive Team;
- Develops analysis to discover underperforming areas of the website to identify opportunities to improve site performance;
- Fosters the MSC Culture in the department and throughout the company to ensure unity of purpose and fulfillment of MSC’s mission;
- Onsite and offsite search behavior and trends (SEM/PPC, SEO).
Requirements:
- Proficient in SEM/PPC and SEO strategy and measurement preferred;
- Ability to work independently and across multiple business functions;
- Proficient user of the Microsoft Office suite with advanced Excel skills (lookups, pivot tables, advanced formulas, statistical tools);
- High level of proficiency with tools for data visualization (e.g., Tableau) and data blending (e.g., Alteryx);
- High level of proficiency with web analytics tools such as Adobe Analytics (SiteCatalyst), GA360, or IBM Digital Analytics (Coremetrics) is required;
- Bachelor’s Degree in Engineering, Statistics, Economics, Math or other quantitative field;
- Experience with GTM;
- Proficient at analyzing and interpreting data and being open to mentor other analysts from other internal teams;
- Ability to work independently with high-level direction and willingness to engage with subject matter experts across many disciplines;
- Hands-on experience with A/B testing and experimentation methodologies;
- Experience with BI platforms (We use Tableau, Google Analytics, and HEAP);
- Experience with SQL, relational databases, and writing performant queries;
- Innate ability to craft compelling stories with data;
- 2-5+ years professional (or comparable) analyst experience.