Senior Marketing Specialist Job Description Template
Our company is looking for a Senior Marketing Specialist to join our team.
Responsibilities:
- Continually optimizeemail and landing page performance through iterative testing and regularmonitoring of deliverability;
- Provide input and supportcreating and updating standard marketing operating procedures and identifyingprocess improvements;
- Work with campaignmanagers to identify and rectify day-to-day data quality issues within theoperational processes;
- Construct views anddashboards for all campaigns, leads, prospects, opportunities, pipeline,contact, account and revenue activities;
- Maintain BI forecasting tool for individual Brand Teams to assist and facilitate in accurate quarter closes and LE submissions;
- All Novant Health team members are responsible for fostering a safe patient environment driven by the principles of “First Do No Harm”;
- Collaborate with global marketing managers and associates to develop and repurpose campaigns based on the needs of the market;
- Develop and maintain Sinto America websites and social media;
- Our team members are part of an environment that fosters team work, team member engagement and community involvement;
- Collaborate with global marketing managers and associates to develop and repurpose campaigns based on the needs of the market;
- Work with shop leaders to educate and train with effective local Marketing strategies;
- Develop printed and digital product literature for Sinto America;
- Maintains all product information and databases including photos, videos, presentations, and other marketing content;
- The successful team member has a commitment to leveraging diversity and inclusion in support of quality care;
- Responsible for brand awareness and management.
Requirements:
- 3-5 years of experience developing and executing B2B marketing programs covering multiple channels;
- Demonstrated understanding of marketing strategy and tactics;
- Excellent copywriting, creative skills and marketing content creation;
- Exceptional interpersonal, relationship building, and leadership skills;
- Ability to manage projects with overall brand strategy in-mind;
- Experience project-managing PR, marketing and design efforts;
- Experience with social media and content marketing, visual merchandising, website management (WordPress), web analytics and email marketing platforms;
- Ability to prioritize and speak truthfully regarding projects to all internal and external team members;
- Authorization to work in the United States;
- Experience working in the growth phase of an organization;
- Additional Skills Preferred: Working knowledge of digital data delivery mechanisms, APIs, FTPS, File drops, SQL, AMP Script;
- Must pass background check;
- Experience with, and passion for, creating amazing in-store experiences;
- Passion for ice cream;
- Education : Bachelor’s Degree Required Master’s Degree Preferred MBA or MHA.