Senior Media Buyer Job Description Template
Our company is looking for a Senior Media Buyer to join our team.
Responsibilities:
- Concept and implement strategies for campaign creation;
- Manage daily execution of digital media campaigns across multiple platforms;
- Make hands-on bid updates to meet and exceed KPI and CPL targets;
- Manage budgets including revenue and spend to hit ROI goals;
- Keep up to date with best practices and strategies;
- Run A/B and multi-variate tests on landing pages, creative, messaging and user experiences;
- Perform competitive research and other tasks as needed;
- Must have a strong understanding of the media buying process and Nielsen books;
- Comfortable negotiating with various stations/networks;
- Responsible for negotiating and buying local and/or national broadcast and/or cable TV, Radio and other media as needed;
- Ensure all media goals and brand ROI goals are being achieved;
- Reconcile vendor invoices and resolve discrepancies;
- Negotiate DRTV media schedules and optimize buys based on performance;
- Overseeing the accurate reporting of campaigns through Microsoft Excel and other data visualization tools;
- Keeping the Planning team informed of budget pacing and forecasting, proactively flag any concerns with pacing and/or meeting KPIs.
Requirements:
- Excellent time management skills and strong attention to detail are essential;
- Experience with lead generation in the online space;
- Excellent written and verbal communication skills;
- Advanced Facebook, Google Display Network, Yahoo Gemini, Taboola and MS Excel skills are required;
- Ability to distill complex and technical concepts in basic terms;
- 3-5 years of media buying experience;
- Experience buying media in multiple markets – 10+ markets preferred;
- Detail oriented;
- Proficient in Microsoft Office Suite and experience using Microsoft Excel for basic math formulas;
- Must have experience working in FreeWheel (Strata);
- Excellent organizational skills;
- Excellent negotiation skills;
- Solid Communication ability;
- 3-5 years or more experience as a media buyer – Direct Response preferred;
- Bachelor’s degree.