Senior Product Manager, Growth Job Description Template
Our company is looking for a Senior Product Manager, Growth to join our team.
Responsibilities:
- Present updates on strategy and results to leadership;
- Improve our new customer onboarding experience;
- Create and socialize your vision for how we use technology to grow our customer base;
- Identify actionable opportunities to improve the funnel and onboarding performance through A/B testing and analysis and best practices;
- Advocate for the goPuff customer and be responsible for ensuring the customer is at the forefront of all product decisions;
- Identify and build, analyze and refine new growth levers that can help increase user acquisition, conversion and retention;
- Improve our referral program capabilities;
- Optimize our customer registration funnel to get more new customers to sign-up after they download our app;
- Introduce features to encourage more customers to share their positive experiences from our goPuff service and brand;
- Optimize the onboarding flow so that users are set up for success within the product;
- Optimize existing organic acquisition funnels across web and app clients;
- Introduce features to encourage customers to order more frequently;
- Introduce features to re-engage our inactive or churned customers;
- Own our 7-day retention strategy, from driving users into our service through onboarding, and the first 7-day experience;
- Make data-driven decisions and work cross-functionally with Growth, Product, Design, and Engineering teams.
Requirements:
- A/B & multivariate testing experience;
- Highly disciplined and organized, self-motivated, looking for growth;
- Highly analytical with strong skills and judgment to break down challenging problems and come up with solutions;
- Must possess strong interpersonal and presentation skills;
- You’re not just repeating a playbook; you’re looking at every problem with fresh eyes and digging deep for insights and solutions;
- Preferably proficient with SQL;
- Great communication skills and a strong desire to learn;
- Experience with Email + Push platforms (e.g. Responsys, Exact Target, Braze, Leanplum, Urban Airship) is a plus but not required.