SEO Strategist

SEO Strategist Job Description Template

Our company is looking for a SEO Strategist to join our team.


  • Educate yourself and clients on latest developments in organic search and convey potential business impacts;
  • Coach and mentor junior SEO team members;
  • Analyze reports and turn them into actionable insights;
  • Undertake strategic research initiatives and provide insight into topical and keyword trends;
  • Track, report, and analyze website analytics, digital initiatives, and campaigns;
  • Work with content, social, and PPC teams to promote collaborative digital marketing strategies to aid other channels;
  • Optimize, manage, and update Google My Business profiles;
  • Develop and implement technical SEO strategies including meta data, semantic markup/structured data, redirects, and other on-page SEO best practices;
  • Leverage your analytical skills to uncover actionable insights for growing monthly traffic;
  • Manage and nurture client relationships via phone, email, and in-person;
  • Conduct, synthesize, and deliver SEO audits for prospective and current clients;
  • Regularly Monitor and report on SEO KPI’s such as rankings, traffic, and Google Webmaster Tools reports;
  • Develop and implement performance measurement plans;
  • Develop and champion strategies to measurably improve monthly rankings, traffic, and conversions;
  • Research, recommend, and implement changes to website architecture, content, linking, and other factors to improve organic visibility.


  • Highly data-driven, with experience in tools like Google Analytics, Google Search Console, Google Data Studio, Screaming Frog and STAT;
  • Advanced Microsoft Office skills, specifically with Excel and PowerPoint;
  • Experience in e-commerce SEO, copywriting, content strategy development or link building;
  • HTML, CSS or SQL skills;
  • Ideally, you would also have the following;
  • Excellent interpersonal skills – a strong communicator with a good ability to explain and deliver SEO insight and recommendations to non-SEO experts;
  • Experience executing keyword research, page optimization & site technical audits;
  • 3+ years SEO exposure in an in-house role or an agency developing and executing optimization plans;
  • Working knowledge of HTML, CSS, and JavaScript development and constraints;
  • Google Analytics and AdWords certifications preferred;
  • Basic knowledge of G Suite, Microsoft Office, and macOS;
  • Familiar with the latest SEO trends, best practices, and changes;
  • Google My Business optimization and management experience;
  • Solid understanding of performance marketing, conversion, and online customer acquisition;
  • Proven SEO experience managing clients and campaigns.