Associate Director Global Marketing Job Description Template
Our company is looking for a Associate Director Global Marketing to join our team.
Responsibilities:
- Perform all work in compliance with company policy and within the guidelines of BioFire Diagnostics’ Quality System;
- Partner with regional teams to ensure diverse commercial insights brought into tactical development process;
- Identify critical issues that impact the success of promotional marketing efforts;
- Manage program budget and develop metrics to ensure success of the programs;
- Provides tactical leadership of the brands and coordination across regions;
- Managing 3rd party agencies and vendors;
- Prepare and present key business updates to Senior Management;
- Support development of the brand global strategy, brand planning, positioning, messaging, brand name work and brand imagery;
- Lead generation for sales force and distribution channel;
- Ensure that materials and programs are highly effective and compliant by owning projects through the Medical, Legal and Regulatory review process;
- Developing and maintaining relationships with Key Opinion Leaders;
- Help to guide and shape overall brand strategy based off of market research, competitive intelligence, advisory boards, and emerging clinical data;
- Development and executional excellence of Brand Plan;
- Manage agency of record (AoR) for the development of content and materials within budget and timelines;
- Work collaboratively and effectively with all internal and external partners and stakeholders.
Requirements:
- Handles complex issues and problems, and refers only the most complex issues to higher-level staff;
- Analytical thinking, problem solving and decision-making skills;
- Expertise in marketing regulated clinical diagnostics in the field of infectious disease;
- Presents technical information to audience with various levels of scientific background;
- Works independently under minimal supervision;
- Knowledge of Molecular and Microbiology laboratory techniques such as PCR is highly desired;
- Proactive attitude, ambition and the confidence necessary to lead others and achieve aggressive goals;
- Exceptional oral and written communication skills;
- Organizational and project management skills;
- Proficient with Microsoft Office (Powerpoint, Excel, and Word);
- Management and leadership skills.