Associate Director, Paid Search Job Description Template
Our company is looking for a Associate Director, Paid Search to join our team.
Responsibilities:
- Work with Display Directors to understand and execute on integrated media solutions;
- Responsible for overall media objectives and strategies that fulfill client business goals;
- Set the strategic vision for all SEM programs;
- Works with sophisticated bid management strategies;
- Work on advances analytics;
- Looks at our products and associated available metrics – and advises how to use them / integrate them with overall platform;
- Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology;
- Present all QBR/Monthly/Weekly and ad-hoc documents;
- Oversee a team that analyzes the results and provides optimization recommendations while the media is live;
- Oversight on client performance based programs – Orchestrate large-scale SEM programs;
- Handles Vendor relationships.
Requirements:
- Availability to travel up to 30% of the time;
- Ability to manage multiple priorities in an ever-changing environment and meet tight deadlines;
- Ability to teach complex systems easily (bid management, algorithm changes, advanced strategy planning);
- Strong Experience using search engine and bid management platforms;
- Experience with large budget SEM management;
- Extensive knowledge of Google Analytics/Adobe Analytics;
- 5+ years SEM experience;
- The ability to work across a matrix environment and thrive in an entrepreneurial and results-oriented culture;
- Understanding of how SEO works with SEM;
- Experience in both ROAS/ROI and CPA goal related SEM Programs;
- Excellent written and verbal communication skills, specifically in presentations and speaking to senior level client contacts;
- Heavy forecasting experience;
- 2-3 years’ experience in team management;
- Bachelor’s degree;
- Bachelor’s degree.