Chief Marketing Officer (CMO) Job Description Template
Our company is looking for a Chief Marketing Officer (CMO) to join our team.
Responsibilities:
- Be the heart of new product development and create processes to leverage resources across departments in order to attract more users;
- Build a highly efficient team of marketing professionals;
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production;
- Product Manager Skills and Qualifications;
- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.);
- Define marketing strategies to support the company’s overall strategies and objectives;
- Determines customers’ needs and desires by specifying the research needed to obtain market information;
- Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands;
- Assesses market competition by comparing the company’s product to competitors’ products;
- Heavily involves with marketing;
- Polishes current products to make them more user-friendly and attractive;
- Create a solid network of strategic partnerships;
- Develop a feasible marketing plan for the department and oversee its day-to-day implementation;
- “Listen” to the trends of the market and direct the market research efforts of the company.
Requirements:
- Technical knowledge and proficiency with market research data analysis;
- Strong understanding of radio and it’s nuances;
- Partnership builder, internally and externally. Ability to connect and impact target audiences;
- Brand and performance marketer, data junkie and experience builder;
- Strategic thinker and executer, working with and through your team;
- Fairness; a firm, down to earth and kind approach, as your calling cards;
- Ability to think out of the box;
- Proficient in MS Office and business software (e.g. CRM);
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.);
- Understanding of different business disciplines (IT, finance etc.);
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels;
- Brand and performance marketer, data junkie and experience builder within the Music/Record, Radio, Film, DSP, Media or Social Media space;
- Partnership builder, internally and externally. Ability to connect with and impact target audiences;
- Strategic thinker and executer, yet technically knowledgeable and proficient with market research data analysis;
- B2B Marketing (required).