Content Marketing Lead Job Description Template
Our company is looking for a Content Marketing Lead to join our team.
Responsibilities:
- Your responsibilities will include;
- Collaborate with other channel owners on the team (email, paid, PR, social, etc) to make the most of our content initiatives;
- Be a bridge to the rest of the organization for content projects;
- Have the ability to connect thought leadership and the value of Front’s product;
- Be both a manager and key contributor to our content strategy;
- Establish a brand voice that is fun, professional, and distinctly Front;
- Determine and measure key KPIs for content success;
- Build a plan to grow to 750K views/month and 5K content subscribers/month in 1 year. Conduct experiments to improve lead collection and nurture;
- Building a detailed content calendar, including content creation plan for new verticals and executing against these goals;
- Build and maintain an editorial calendar;
- Build backlinks from at least 2 reputed tech publications within the first 90 days, and have an acquisition plan for more;
- Hire and onboard a team — likely managing editor full-time, linkbuilder and/or PR specialist (contract or full-time) in 3 months;
- Build and maintain an editorial calendar;
- Celebrate the achievements of our amazing students and mentors on all channels (esp. social media).
Requirements:
- Ability to write persuasive and sales oriented copy with strong calls to action;
- Intermediate understanding of the SEO landscape;
- 2+ years managing a team of people in a creative function;
- 5-7+ years in marketing and content creation roles in a technology environment;
- Familiarity with the workplace productivity tools landscape;
- Understanding of SaaS business metrics and ability to connect programs to important company objectives;
- Deep understanding of current marketing technology landscape and techniques;
- Deep understanding of current marketing technology landscape and techniques.