Content Marketing Manager Job Description

Content Marketing Manager Job Description Template

Our company is looking for a Content Marketing Manager to join our team.

Responsibilities:

  • Account based campaign and communication creation, execution and management; own editorial calendar;
  • Own organic social with a goal of increasing employee advocacy and digital engagement;
  • Gather feedback and measure the impact of integrated Marketing campaigns;
  • Report on content marketing KPIs and channel strategies including presentations to internal teams;
  • Foster increased employee participation in content marketing, including editing your colleagues’ blog contributions;
  • Build and maintain a content calendar in collaboration with demand generation, events, client marketing and product marketing;
  • Customer Stories: Develop compelling case studies by engaging with existing customers and demonstrating the impact Amper has had;
  • Product Marketing: Collaboratively develop an impactful product position and communicate it on our website, newsletters, and other sales collateral;
  • Draft, update and maintain marketing collateral;
  • You will build and maintain a content calendar and then publish content that speaks to our audience;
  • Work cross-functionally on a global scale with teams in UK and AUS;
  • Help manage editorial calendar;
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement;
  • Identifies and executes deployment and promotion strategies for all content campaigns, in line with Marketing and Business Development objectives;
  • Own and maintain the blog content and content strategy including SEO keywords.

Requirements:

  • Familiarity with tools like Highspot, Marketo, SFDC and WordPress preferred;
  • Solid foundation in SEO;
  • Detail oriented;
  • Proficiency in content management system (e.g. Hubspot, WordPress) and Google Analytics;
  • Ability to work well with people in a team environment;
  • Eye for design to create impactful content;
  • Exceptional content writing skills and oral presentation skills;
  • You have experience in the legal field, though a law degree or any certification is not required;
  • Organized and deadline-driven, you are good at managing projects and workflows;
  • Strong oral and written communication skills including impeccable grammar, an eye for typographical errors, and attention to detail;
  • Highly collaborative, team player and comfortable working across departments and teams in a fast-paced environment;
  • You have a Bachelor’s degree;
  • High proficiency in Microsoft Office suite;
  • Bachelor’s degree;
  • 5-7 years in a similar role at a company focused on selling to women.