Content Marketing Specialist Job Description Template
Our company is looking for a Content Marketing Specialist to join our team.
Responsibilities:
- Familiarity with sourcing writers is beneficial;
- Authoring accompanying social copy for all content posted to Codal’s social channels;
- Assist with PO and invoice management;
- Writing, editing, and assisting in the creation of sales proposals and/or case studies for prospective clients;
- Collaborate with design and writing teams to produce high quality content;
- Design content marketing strategies and set short-term goals;
- Write all copy related to marketing campaigns and sales documents;
- Develop content strategy aligned with short-term and long-term marketing targets;
- Use content management systems to analyze website traffic and users engagement metrics;
- Deliver engaging content on a regular basis and inspire team members;
- Edit, proofread and improve content;
- Research complex topics for marketing content to engage potential customers;
- Additionally, you will be responsible for identifying event opportunities and coordinating 10Pearls’ participation;
- Optimize content considering SEO and Google Analytics;
- You’ll collect, monitor and analyze social and website metrics, and make improvements accordingly.
Requirements:
- Excellent written and verbal communication skills;
- Excellent proofreading ability;
- Experience developing and ensuring that content is consistent with company/product messaging and positioning;
- Excellent written and communication skills;
- Experience learning and grasping technical concepts and turning them into compelling marketing content;
- Experience being the “final word” on content published to corporate marketing websites, etc;
- Experience with Microsoft Office;
- Bachelor’s degree in Marketing, Communications, or a related field;
- Strong command of English grammar, effective headline generation, AP style writing and editing skills;
- 2-3 years? experience creating marketing content, preferably in the industrial equipment space or similarly technical field (Examples necessary);
- Strong analytical skills and proficient in Microsoft Excel;
- Travel Requirements: Up to 10%
- Video editing capabilities a plus;
- 2+ years of experience in Content Marketing;
- Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing.