Content Strategist Job Description Template
Our company is looking for a Content Strategist to join our team.
Responsibilities:
- Write sales collateral like brochures and data sheets;
- Providing a critical eye for design assets, working with the marketing team or graphics team to uphold creative brand guidelines;
- Publish content on website platform and build emails in Hubspot;
- Responsible for proofreading content and ensuring the quality of the overall campaigns and maintaining the integrity of the brand;
- Oversees quality control for all channels and serves as final gatekeeper by: Reviewing outgoing posts daily;
- Maintains and optimizes company pages within each platform to increase the visibility of the company’s social content;
- Having customer-centric attention to detail, ensuring a variety of copy and creative across all channels;
- Provides high-level content recommendations that help achieve the goals of our brands;
- Assist with other marketing projects when needed;
- Occasionally writes longer-form content such as blog posts, video scripts, educational materials, and more;
- Identifies opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed;
- Thrives in an environment that supports creativity, an open exchange of ideas, and problem-solving;
- Write whitepapers, case studies, research reports, ebooks, blog posts, landing pages, emails, social posts, website copy, and more;
- Build decks for webinars, sales, and thought leadership presentations;
- Interview customers and write case studies.
Requirements:
- 3+ years of work experience (content/creative writing, communications, journalism, copywriting, or similar discipline);
- Copywriting experience preferred. Artful with words and passionate about creating compelling user-centric stories;
- Portfolio/writing samples that show depth and breadth of voice and experience;
- Ability to influence executive partners in a fast-moving yet matrixed / cross-functional organization;
- Ability to do some design work is a huge plus, specifically creating/editing assets for marketing campaigns, website content, and social media;
- 2+ years of experience in B2B software highly preferred;
- Excellent written and communication skills;
- Minimum of 3 years of experience writing content for demand generation;
- Customer service experience working in fast-paced environments;
- 3-5 years digital marketing experience;
- Demonstrated ability to turn technical subject matter into effective content;
- Proficient in Microsoft Applications, including Powerpoint;
- Experience in developing and executing holistic content campaigns to build awareness and deliver qualified leads;
- Ability to manage time and priorities while driving multiple projects at once with varying deadlines, and the ability to pivot as needed;
- Experience learning new markets and writing for applicable personas.