Demand Generation Marketing Manager Job Description Template
Our company is looking for a Demand Generation Marketing Manager to join our team.
Responsibilities:
- Utilize an email marketing automation platform to effectively and efficiently execute email campaigns in Marketo;
- Serve as an expert on your competition and how to position against them;
- Partner with various teams (design, content marketing, sales, events, new product development) to develop strategies to drive demand;
- Build and launch nurture streams and automated drip campaigns that drive leads;
- Build and manage marketing campaign calendar, deliverables and deadlines;
- You have extensive digital and content marketing experience and you LOVE producing results;
- Self-starter and ambitious about growing with a company;
- Other projects as requested by management;
- Develop product positioning and messaging for the various buyer personas that differentiates product offering from that of the competition;
- Manage Account Based Marketing campaigns to targeted accounts;
- Develop content that will engage and educate targeted segments, drive demand, revenue and meet relevant business goals;
- Continually analyze and measure campaign performance and modify structure to optimize results, maximize engagement and drive revenue generation;
- You aren’t comfortable being held accountable;
- You are competitive and hate losing;
- Measure and report performance of marketing campaigns.
Requirements:
- Experience working with CRM, ideally Salesforce;
- Experience marketing in the education, research or technology industries;
- Experience with Excel (creating pivot tables, vlook up, etc.);
- Experience using an email marketing automation platform to plan and execute email campaigns, ideally in Marketo;
- Strong oral and written communication skills;
- Knowledge of email marketing and best practices, including developing automated user engagement, retention and lifecycle program;
- Excellent program management and organization;
- Experience collaborating cross-functionally and building consensus amongst multiple stakeholders;
- Experience designing and implementing A/B and multivariate tests;
- Demonstrated experience building and leading complex, data-driven demand generation email programs;
- Experience building, growing, and optimizing lead and engagement programs in a B2B company;
- Experience with digital acquisition channels, marketing automation and SaaS marketing;
- You have the ability to fail and try again;
- You are an expert in B2B marketing channels;
- Bachelor’s degree.