Demand Generation Specialist Job Description Template
Our company is looking for a Demand Generation Specialist to join our team.
Responsibilities:
- Conduct A/B testing of campaigns;
- Report on progress and KPIs and make recommendations;
- Run experiments, track performance, and continually optimize campaigns to build and scale a highly efficient mix of marketing campaigns;
- Assist with other internal and external marketing activities when needed;
- Closely collaborate with business unit leaders and other key functions within the company to align marketing activities with revenue goals;
- Manage, maintain and optimize Hubspot for inbound and outbound campaigns;
- Create impactful nurture programs to improve conversion rates and overall lead quality;
- Email Marketing Management;
- CRO Strategy;
- Lead Nurture Campaigns;
- SEO Strategy;
- Webinar Marketing & Facilitation;
- Lead Generation Campaigns;
- Launch, learn, optimize and scale;
- Digital Advertising Strategy Support.
Requirements:
- Solid understanding of digital marketing best practices;
- Strong email copywriting skills;
- Hubspot aficionado, certification is a major +
- Proven record of partnering with sales to meet or exceed pipeline and revenue targets;
- Bachelor’s degree or equivalent, preferably in marketing, communications, journalism, English or psychology;
- 1-2 years’ experience developing and executing measurable integrated demand programs that drive net new pipeline and revenue;
- Knowledge of Martech platforms that help drive demand generation;
- Data-driven individual contributor with rigor around the measure, analytics, and optimization of campaigns.