Digital Content Specialist

The Digital Content Specialist coordinates and integrates the work of writers and designers to help produce a final layout compatible with corporate standards. Assists in the development and implementation of content on websites. Being a Digital Content Specialist may be expected to have knowledge of HTML, DHTML and JavaScript programming language. Collects, produces, and edits website material to maintain and improve the quality of information provided. In addition, Digital Content Specialist typically requires a bachelor’s degree. Typically reports to a supervisor or manager. Being a Digital Content Specialist works on projects/matters of limited complexity in a support role. Work is closely managed. Working as a Digital Content Specialist typically requires 0-2 years of related experience.

Digital Content Specialist Job Description Template

Our company is looking for a Digital Content Specialist to join our team.


  • Adhering to strict deadlines, ensuring that deliverables are published in a timely manner;
  • Providing support for other content creators as needed;
  • Creating content for all network digital platforms to include web, video, social media and others as needed;
  • Maintaining digital style guide to ensure consistency across all channels;
  • Write posts; Capture content for photo, video, vlogging;
  • Establishing and evaluating methods for generating and qualifying leads and improving conversions through content marketing, email, and social;
  • Creating a content calendar to plan and track production, distribution, and optimization, using Google Analytics, Ahrefs, and similar tools;
  • Overseeing marketing activities that span across multiple channels, like Facebook, Instagram, Twitter, and LinkedIn;
  • Drafting and reviewing communications and marketing programs to deliver targeted messages and analyzing their performance;
  • Monitoring the latest and greatest marketing and industry trends;
  • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch using Pardot or similar automation systems;
  • Gathering and analyzing metrics to enhance and optimize marketing efforts while creating reports to present to senior management;
  • Communicating clearly and effectively while working cross-departmentally to align campaign strategies and goals across the organization;
  • Partnering with our Graphic Designer to develop online and print ads, social ads, and graphics;
  • Work with paid media, display, and native ad agencies to monitor paid ad campaigns and provide support content as needed.


  • Bachelor’s degree or equivalent, and 1+ year experience developing digital web content in a results-oriented and fast-paced environment;
  • Proficiency in JIRA/Atlassian project management software;
  • Experience working in the customer support and/or with localization teams;
  • Experience with reporting platforms such as Google Analytics;
  • Experience managing large amounts of localized, multilingual web content;
  • Passionate about supporting our Snapchatters and advertisers, and understands what makes for a good user experience;
  • Incredibly detailed and organized with excellent written and verbal communication skills;
  • HTML/CSS and SEO fundamentals.