Digital Marketing Strategist

Digital Marketing Strategist Job Description Template

Our company is looking for a Digital Marketing Strategist to join our team.

Responsibilities:

  • Account optimization;
  • Producing meaningful marketing KPI dashboards and delivering cross channel performance reports with actionable insight;
  • Defining and implementing measurement strategies that align with client marketing and business objectives;
  • Working with a portfolio of clients;
  • Managing ad creative;
  • Collaborate with digital marketing and web development teams to deliver tangible results for clients;
  • Help educate and coach clients on choices, decisions and directions;
  • Conduct buyer persona workshops to gain and give insight into the client’s customers;
  • Report findings and recommendations to both Digital Marketing Director and directly with clients;
  • Propose and implement new ways of creating and distributing content that expands our agency’s reach and causes;
  • Develop key messaging for website and online promotional channels;
  • Set-up benchmarking to track, report, and analyze KPI’s and initiatives;
  • Manage a diverse a growing roster of clients;
  • Execute strategic, segmented email marketing campaigns for clients;
  • Develop persona profiles and corresponding buyer journeys to create highly customized and targeted content and promotion strategies.

Requirements:

  • Outstanding written, verbal, and interpersonal skills;
  • Add value when presented unique opportunities;
  • Work really well with others;
  • 2-5 years of applicable marketing experience;
  • Technical abilities with experience integrating various tech stacks a plus;
  • Deal with pressure and deadlines;
  • A working knowledge of HTML, CSS, and JavaScript development;
  • Superior organizational skills, attention to detail and follow-through;
  • Industry certifications that demonstrate core understanding of the tactics needed for the job;
  • A deep understanding of proper messaging and best practices, along with a creative spark to develop innovative content that stands out from the noise;
  • Some familiarity with A/B and multivariate experiments;
  • Ability to manage deadlines, tasks, and deliverables;
  • We will consider candidates of all experience levels and will build new hires a position based on experience, strengths, and career goals;
  • Excellent written and verbal communication skills;
  • BA/BS degree or equivalent.