Digital Strategist Job Description Template
Our company is looking for a Digital Strategist to join our team.
Responsibilities:
- Enhance websites to optimally perform both for consumer engagement and search engines;
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code;
- Optimize landing pages, links and keywords;
- Conduct in-depth research on clients, industry keywords, competitors to identify strongest opportunities;
- Hold cross-channel teams accountable to provide complete, A+ work, on time and on point;
- Solve complex problems for clients by understanding their business, its needs and industry and analytic trends;
- Maintain adherence to internal processes and reporting to ensure that all aspects of campaign management are executed correctly;
- Provide cross channel leadership and collaboration; own, drive and direct the success of assigned accounts;
- Act as trusted business advisor and digital strategy expert to internal and external teams;
- Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management;
- Utilizes extensive understanding of account base and related industries to help identify trends and patterns within specific verticals;
- Expand on existing strategies, add new services and research new platforms to create growth;
- Utilize support roles and resources in order to maximize sales time;
- Collaborate with other team members to develop integrated online advertising and acquisition campaigns;
- Train and supervise junior strategists, checking their work, fostering their growth and setting them up for success.
Requirements:
- Up-to-date with the latest trends and best practices in SEO;
- Strong written and verbal skills;
- Working knowledge of HTML, CSS, PHP and JavaScript development and constraints;
- Ability to generate unique ideas and think creatively. Analytical and able to provide detailed solutions to complex problems;
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions;
- Excellent analytical, written, oral, communication, written and presentation skills;
- Ability to work in a variety of digital media, meet tight deadlines, manage multiple projects simultaneously and adjust as circumstances change;
- Knowledge of Facebook business manager, shopify and widely used ESPs;
- Present and explain Digital Experience Service Agreements and Statements of Work for digital projects or marketing campaigns;
- Identification of a specific specialty (B2C, B2B, client relations, branding etc) that benefits overall team knowledge and efficacy;
- 5 to 7 years experience of high digital sales acumen;
- 3+ years of marketing, eCommerce and/or business ownership experience;
- Thrive working with a team;
- 3-4 years working with CRM and CMS systems, especially Action Network, BSD Tools, NGP/EveryAction, and WordPress;
- Experience driving social media campaigns on Facebook, Twitter, Instagram, and other channels.