Director of Content Marketing

Director of Content Marketing Job Description Template

Our company is looking for a Director of Content Marketing to join our team.


  • Develop and execute multi-faceted content marketing campaigns that drive acquisition, engagement, and retention for Coupa;
  • Use data to help inform content marketing strategy, program strategy, and decisions on content creation and syndication;
  • Serve as an in-house editor for all external content, including partnerships with leading trade publications;
  • Develop Brand positioning, messaging and segmentation, and voice;
  • Develop the roadmap for content that aligns against integrated marketing initiatives like campaigns, events, product launches, and promotions;
  • Own content strategy and execution across digital and print channels;
  • Lead content and digital marketing team of 3+
  • Build a community of raving fans who will participate in Workable-hosted events and webinars;
  • Manage the Resources and Blog sections of the Workable site and ensure SEO best practices are consistently utilized and implemented;
  • Master the proper mix of formats (e.g. blogs, guides, ebooks, reports, videos, interactive content, podcasts, etc.) and distribution channels;
  • Develop and/or shape the content that is produced for Workable-hosted events and webinars;
  • Develop an understanding of – and build a model for – how to measure content’s influence on pipeline generation and closed-won business;
  • Develop a deep understanding of Workable’s customers and prospects and figure out what motivates them and the decision makers around them;
  • Deliver a content marketing program that delivers measurable value (not just clicks);
  • Lead employer marketing content creation including website, blog, social, white papers, newsletters, and email nurture campaigns.


  • Experience writing content for procurement and/or finance buyers a plus;
  • Passionate about Brands and the intersection of technology and healthcare;
  • 10+ years in content marketing;
  • Ability to take complex information and communicate it clearly in simple and understandable language for our target audiences;
  • Excellent project management skills with the ability to manage multiple projects and re-prioritize quickly;
  • Entrepreneurial with an ability to create and follow plans yet flexible enough to respond to change while balancing multiple projects and priorities;
  • Desire to learn, grow and develop as a first-class startup executive, and to mentor future team members;
  • Experience managing teams, include remote and virtual employees;
  • Comfortable with both big-picture strategy and in-the-weeds execution;
  • Earns trusts of teammates to work creatively together;
  • Health insurance plan;
  • Generous PTO;
  • Curious – Keeps up to date on new developments & best practices in content marketing across multiple industries;
  • Creates culture of experimentation and repetitive excellence;
  • Apple gear.