Director of Demand Generation Job Description Template
Our company is looking for a Director of Demand Generation to join our team.
Responsibilities:
- Design and implement Demand Generation strategy by target market (lead acquisition, outbound ABM);
- Establish and track KPIs and leading indicators as part of these campaigns;
- Create and manage a budget that meets goals for pipeline growth;
- Develop trade show and field marketing strategy;
- Work closely with sales and operations to build the target account list and ideal customer profile using data-driven insights;
- Lead global demand generation and providing expert guidance to the regions. Manage metrics and operations reports for the CMO;
- Refine content and messaging to match customer persona and sales stage, driving prospects further down the funnel;
- Database Marketing – Understand the best ways to segment and leverage this asset to drive more results;
- Own all Paid and Earned media including SEM and paid Social channels;
- Building repeatable marketing playbooks and systems that can be measured, constantly iterated and scaled;
- Leading a team of professionals to successfully develop a comprehensive, full-funnel demand generation strategy;
- Designing and executing (or overseeing execution of) end-to-end marketing campaigns,
- Influence the buildout of the martech stack to ensure Workable maximizes its demand generation efforts;
- Develop and orchestrate sales and marketing plays;
- Work closely with product marketing on bringing new features and products to market.
Requirements:
- 8+ years creating and executing on demand generation campaigns that grow pipelines;
- Thinks out of the box;
- Selling to wealth management/financial advisors preferred;
- Extremely proficient in Marketo and Salesforce;
- Growth mindset with results-driven approach to work (testing, measuring, iterating);
- Expertise with B2B marketing tech stack including Salesforce, marketing automation tools, Google Analytics, A/B testing platforms;
- Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects;
- Exceptional written and presentation skills to advocate for campaign needs and champion insights;
- Experience executing account-based marketing programs in close partnership with sales;
- Apple gear;
- Public transit reimbursement, bike storage or parking near the office provided;
- Pardot (or comparable marketing automation platform) and Salesforce experience;
- Marketing measurement, campaign experience, experience in B2B Marketing;
- 5+ years of marketing experience with emphasis on enterprise B2B;
- Equipment provided.