Marketing Communication Director implements, monitors, and evaluates marketing communications strategy, including advertising, promotions, and public relations to support the marketing objectives and maximize the positive exposure in local, national and global markets. Budgets and allocates resources for communication programs that align with market research findings. Being a Marketing Communication Director requires a bachelor’s degree of marketing or public relations. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Marketing Communication Director typically requires 5+ years of managerial experience.
Director of Marketing and Communications Job Description Template
Our company is looking for a Director of Marketing and Communications to join our team.
Responsibilities:
- Responsible for the development of the organization’s branding, internet, and web strategies;
- Ensure communications and advocacy campaigns are integrated across media, email, social, media and web properties;
- Working cross-departmentally, create strategy and lead response for crises communications and issues management;
- Coordinate production of affiliate marketing materials to ensure consistent quality, image branding and graphic presentation;
- Coordinate content of all external and internal communication and marketing materials with respective departments to ensure consistency;
- Coordinate content of all external and internal communication and marketing materials with respective departments to ensure consistency;
- Develop and present budget for Communications and Marketing Department. Ensure compliance with the budget throughout the year;
- Supervise, coordinate, and proactively direct media relationships, including public relations and advertising;
- Manage a small team towards the realization of schoolwide strategic marketing and communications goals;
- Responsibility for operational matters and effective achievement of objectives;
- Maintaining the organization’s photo and video resources, including cataloguing images;
- Overseeing the communication team;
- Managing the preparation of employer branding aids and recommending the media best suited to promote Sabre;
- Continuously evaluating, fine-tuning, and evolving Bike New York’s marketing and communications efforts;
- Interactions required with executives, company peers, advisors locally and globally.
Requirements:
- Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel;
- Partnership builder, internally and externally. Ability to connect and impact target audiences;
- Demonstrated successful experience writing press releases, making presentations and negotiating with media;
- Computer literacy in word processing, data base management and page layout;
- Experience in management of wide advertising budget including TV, digital video and commercials;
- Strategic thinker and executer, working with and through your team;
- Fairness; a firm, down to earth and kind approach, as your calling cards;
- Relationship builder;
- Ability to articulately explain FN and FNF work and represent the organization to external audiences, especially the press;
- Experience using project management systems such as Basecamp;
- Knowledge of video and picture editing software;
- Experience working as a strong team member across multiple disciplines and teams, both internally and externally;
- Excellent communication abilities, including oral, written, listening and presentation skills;
- Strong people/interpersonal skills;
- Detail oriented.