Director of Marketing

Marketing directors plan ways to promote products or brands and increase their company’ share of the market.

Director of Marketing Job Description Template

Our company is looking for a Director of Marketing to join our team.

Responsibilities:

  • Developing promotions with advertising managers;
  • Identify opportunities and manage lead touchpoints from online and offline advertising, website, social, email marketing and more;
  • Recruit and lead a team of marketing professionals to handle all marketing activities;
  • Work with media partners to promote events and programs throughout the year;
  • Perform as dispatcher, answering initial call, triaging the issue and assigning priority and resources;
  • Administer health and life insurance programs;
  • Prepare and manage the marketing budget;
  • Leverage our martech stack to forecast, develop project plans, strategy, scheduling, identify risks, and formulate contingency plans;
  • Work closely with strategy and outreach teams to align on efforts;
  • Overseeing marketing staff across offices and coordinating with in-house graphic departments;
  • Align efforts with Sales in order to maximize new opportunities and increase client lifetime value;
  • Manager budget and continuously measure success of ongoing efforts;
  • Set and measure ROI and KPIs relevant to each channel and aligned with Outlier’s company goals;
  • Effective collaboration on business planning and goal-setting;
  • Oversee the planning, creation, and implementation of ChemTreat’s Strategic Plan.

Requirements:

  • Analytical skills and ability to forecast and measure success;
  • Outstanding written and verbal communication skills;
  • 1-2 years leading a team/managing direct reports;
  • 7-10 years of marketing experience with at least 2 years of strategic planning and execution;
  • Ability to run and generate leads through LinkedIn Ad campaigns;
  • 401k Retirement Savings Plan;
  • Deep expertise in customer targeting, acquisition marketing, engagement marketing, and/or targeting methods;
  • Greet prospects pleasantly and professionally, either in person or by telephone, presenting a positive image for the community and sponsor;
  • Demonstrated experience in developing content and managing communications across multiple platforms;
  • Experience in health care including provider networks, case management or insurance a plus;
  • Strong writing skills with attention to detail;
  • Enjoys working in a casual and energetic work environment and applying strong work ethic;
  • Appropriate compliance history as determined by W&R and all U-4 disclosures acceptable to W&R;
  • Communication and Interpersonal skills; Teamwork and leadership;
  • Self-motivated, detail-oriented, and results-driven.