Director of Performance Marketing Job Description Template
Our company is looking for a Director of Performance Marketing to join our team.
Responsibilities:
- Champion requirements for supporting tools to drive scale and enhance advertising operations, as well as for measuring, monitoring, and reporting;
- Design and manage advertising strategy, program implementation and budgets;
- Drive quarterly planning, forecasting, and reporting;
- Optimize tactical implementations by identifying and prioritizing improvement opportunities. Develop and implement corrections of error;
- Push innovation boundaries to uncover incremental growth opportunities, drive testing, trial and experimentation;
- Website, Landing Pages & Ecommerce;
- Paid Sponsorships/Partnerships/Email;
- SEO (on & offsite);
- Own full-funnel forecasting and reporting for Lovepop.com and Lovepop’s marketplace business;
- Work closely with Lovepop’s CMO and Creative Director to develop engaging marketing content and creatives that builds the Lovepop brand;
- Be creative & scrappy;
- Come up with a lot of new and unique ideas; be original in brainstorming settings;
- Optimize and manage performance marketing tech stack, including such tools such as segments, looker, and mixpanel;
- Develop and evolve creative assets and landing pages with in-house marketing, product, and creative teams;
- Manage to tightly defined CAC and volume targets, with daily, weekly, and monthly reporting against KPIs.
Requirements:
- Advertising budget management experience preferred;
- Demonstrated results in generating strong return on investment;
- 5 years of experience designing and managing advertising campaigns;
- Must have strong analytical skills;
- Affiliate network advertising experience preferred;
- Biohacking/Quantified self;
- 5-10 years of deep performance & direct marketing experience;
- Science & Technology;
- 12 years of marketing/business management experience;
- Expert level or deep expertise in excel;
- Champion of best practices and standard operating procedures;
- Passion for innovation at the intersection of;
- An insatiably curious eye toward industry trends and insights, leading teams to continually reach, stretch, experiment & learn;
- Health/Wellness/Nutrition;
- Proven track record with B2C/DTC eCommerce brands.