Director of User Acquisition Job Description Template
Our company is looking for a Director of User Acquisition to join our team.
Responsibilities:
- Utilize data insights to develop new growth strategies and initiatives;
- Lead and execute on various growth initiatives in the areas of user acquisition, ASO, re-engagement, etc;
- Define and enhance spend and measurement decision-making methodologies;
- Lead the team in designing and developing internal performance marketing platform tools and processes;
- Monitor, optimize and report performance on campaigns across active ad networks on an ongoing basis;
- Oversee all reporting and analytics related to user acquisition and marketing;
- Develop test plans and experiment with new user acquisition initiatives, then analyze performance to identify the highest impact opportunities;
- Serve as the main point of contact for multiple ad network and third party relationships;
- Manage the profitable investment of an 8-figure user acquisition budget to hit KPI targets and achieve user and revenue growth;
- Collaborate with the Creative Services team on ad creative development and ensure production schedules remain on track;
- Lead the research and evaluation of new user acquisition/growth channels.
Requirements:
- Manage to tightly defined efficiency and volume targets, with daily, weekly, and monthly reporting against KPIs;
- Partner with Data Science and Finance to establish KPIs and forecast targets;
- Partner with creative team to develop creative that will deliver the highest value;
- Develop and mentor team;
- Lead internal team and collaborate with existing external agency partners, and define new partners as needed to achieve short-term and long-term KPIs;
- Oversee allocation and manage stewardship of the User Acquisition Budget across channels.