Growth Marketing Lead Job Description Template
Our company is looking for a Growth Marketing Lead to join our team.
Responsibilities:
- Develop daily, weekly, and monthly channel KPI targets with our Management team and manage our marketing spend accordingly;
- Lead lifetime value evaluation, persona research and testing;
- Synthesize insights and communicate to stakeholders and senior leadership to inform future programming;
- Lead lifetime value evaluation, persona research and testing;
- Track and measure website effectiveness, including search traffic, conversion rates, SEO and optimization of web content;
- Work alongside our creative team to develop and test new concepts that will make our marketing more engaging and efficient;
- Conduct regular, extensive experimentation to facilitate learning & application of any insights;
- Evolve Small Door brand and community through region-wide partnerships, influencer relationships, and local activations;
- Increase the performance of paid campaigns;
- Conduct regular, extensive experimentation to facilitate learning & application of any insights;
- Synthesize insights and communicate to stakeholders and senior leadership to inform future programming;
- Drive innovation of new marketing strategies and tactics. Test and measure to inform and evolve marketing plans;
- Increase the performance of paid campaigns;
- Track and measure website effectiveness, including search traffic, conversion rates, SEO and optimization of web content;
- Define success metrics, use and manage web analytics and optimization tools to.
Requirements:
- 8+ years of experience in marketing, with 3+ years in growth roles;
- Strong partnerships with Product and Engineering teams;
- Up-to-date with the latest trends and best practices in online marketing and measurement;
- Mix of B2C & B2B/B2B2C experience a plus;
- Growth mindset with results-driven approach to work (testing, measuring, iterating);
- Highly analytical and fluent in deriving insights from data (Google Analytics, etc.);
- Passion for missions of Lean In and Option B;
- Deep expertise in SEO;
- Hands-on experience working with key campaign management tools and platforms (Facebook Ads, Linkedin, Google AdWords, etc.);
- Strength in analytics, critical thinking, and reasoned judgement;
- Experience with website testing, conversion rate optimization, and organic marketing channels;
- 4+ years in performance marketing, user acquisition, or growth (with a consumer brand, a plus );
- 4+ years in performance marketing, user acquisition, or growth (with a consumer brand, a plus );
- Flexible copywriting skills with the ability to write succinct ad copy, as well as verbal communication skills;
- Ability to adapt quickly and juggle multiple competing priorities in a fast-paced work environment (start-up, small digital agency, etc.).