Marketing Communications Manager Job Description

Marketing Communication Manager creates, implements, and oversees communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products. Manages the research and development of content for publication of products. Being a Marketing Communication Manager creates informative and timely content. Manages information dissemination. Additionally, Marketing Communication Manager oversees the preparation of presentations and/or speeches. May require a bachelor’s degree in marketing or public relations. Typically reports to a head of a unit/department. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 – 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

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Marketing Communications Manager Job Description Template

Our company is looking for a Marketing Communications Manager to join our team.

Responsibilities:

  • Managing the process and execution of requests between marketing and other departments within SecureLink;
  • Having an understanding of inbound marketing strategies and creating content to support key initiatives to drive greater awareness of SecureLink;
  • Developing and executing marketing communications plans to increase website traffic and engagement;
  • Overseeing freelance writers and agencies and effectively guiding them to incorporate the strategic messaging into all marketing materials;
  • Communications tools: Develops a platform of global marketing communications tools and a way to localize for country- specific if appropriate;
  • Develop recommendations for association branding and messaging tactics;
  • Develop, justify and manage annual marketing budget; develop ROI analysis;
  • Work with all staff to communicate benefits of becoming an Accredited Provider and Member and showing the value of existing and new programs;
  • Other duties as assigned;
  • Play an active role on a creative, ambitious, and collaborative team and a strategic contributor for Learning.com;
  • Work closely with Sales in developing effective communications and campaigns for territory and portfolio plans;
  • Management of newly launched tvc.org website to include copywriting, information architecture, recommendations, etc;
  • Develop a deep understanding of our target audiences and their behaviors’and disseminate findings to increase impact across organization;
  • Contribute to brand awareness and thought leadership objectives by identifying efficient and innovative ways to distribute Lcom branded content;
  • Work with Member Services department to communicated benefits of existing & new programs.

Requirements:

  • Knowledge of marketing digital tools and techniques;
  • 4+ years of experience in communications, content management, content management, or advertising;
  • Bachelor’s degree in Marketing / Communications or related;
  • Solid computer skills, including MS Excel, Digital Marketing Platforms (ie Google Adwords, MailChimp, and LinkedIn Marketing Solutions);
  • Ability to work under pressure and meet strict deadlines;
  • A degree in Marketing, Advertising, Journalism, Public Relations, or comparable required;
  • BA / BS – Engineering or Business degree or equivalent experience;
  • Ability to travel up to 30%
  • Excellent project planning and management skills, including problem-solving, collaboration, conflict resolution, and negotiation;
  • Skilled at clearly conveying concepts to creative and production teams, as well as agency partners and stakeholders;
  • Strategic mindset, innovative thinker, and constant learner;
  • Prolific consumer of all things marketing strategy with ability to analyze marketing trends;
  • 5+ years of experience running digital/CRM/ Social campaigns/SEO/PPC campaigns;
  • Proficiency with Informz (or aptitude to grasp program rapidly);
  • Strong writing and proofreading skills.