Marketing executives promote a company’ products, services or brand.
Marketing Executive Job Description Template
Our company is looking for a Marketing Executive to join our team.
Responsibilities:
- Create SEO rich content, (articles, guides, and blog content);
- Maintain and develop an SEO friendly site architecture, optimise content, develop featured snippets and grow link development campaigns;
- Work closely with the design and technical teams to devise new creative strategies;
- Assist with the conception and delivery of events management;
- Pro-actively research new keywords and phrases to deliver a high volume of qualified organic and PPC leads;
- Stay current with the latest developments within SEM;
- Management of email creation, drip nurture campaigns and automation;
- Manage a number of PPC campaigns, split test new messaging, landing pages and keyword strategies.
Requirements:
- Bachelor’s degree;
- At least 2 years of experience with Social Media Marketing;
- Outstanding copywriting skills;
- A scientific approach to web analytics;
- Excellent communication skills; comfortable liaising with internal stakeholders at all levels;
- Strong foundation in digital content strategy and account growth;
- Software Experience: Proficient in Microsoft Excel & Outlook, Google Analytics, Email Marketing;
- 2 – 4 years of marketing experience;
- Good working knowledge of SEM ranking algorithms;
- Comfortable with complex tasks and manipulating large datasets;
- Educational Experience: Bachelors Degree in Business or Related Field;
- Proficient with a range of SEO and PPC analytical tools such as Keyword Planner, SEMRush, Screaming Frog and Google Analytics;
- Basic proficiency in HTML/CSS.