Marketing Lead Job Description Template
Our company is looking for a Marketing Lead to join our team.
Responsibilities:
- Establish working project plans and calendars for development of communications associated with new promotions/products;
- Continuous optimization of the customer journey and funnel;
- Collaborate with our internal design and development team on content creation;
- Managing our websites;
- Consistently look for opportunities to grow their business online;
- Cross functionally work with internal and external creative departments, operations and analytics to implement communication initiatives;
- Pro-actively improving our marketing (automation) to facilitate a growth in leads;
- Develop performance evaluation metrics across marketing programs to determine viability of campaigns;
- Evaluate campaigns and advise the marketingteam on optimization of channels;
- Formulate and execute campaigns;
- Strategize the i3D.net/Smartdc brand and implement brand strategy company-wide;
- Creating sales and marketing collateral: Product sheets, presentations, (technical) whitepapers, video’s etc.;
- Keep up to date with client competitors and industry updates;
- Translate objectives into measurable campaigns using various channels;
- Excel in communication brand, vision, and objectives through social media.
Requirements:
- Exceptional knowledge of and control over the written English language;
- Foundational understanding of ancillary technologies: Data Management Platforms, Audience Systems, Reporting Dashboards (Datarama, Tableau);
- Experience and comfort working in a dynamic, and at times ambiguous, environment;
- Broad experience with all aspects of marketing operations and process for consumer and/or enterprise hardware;
- Broad experience with all aspects of marketing operations and process for consumer and/or enterprise hardware;
- A working sense of clean design and general visual aesthetics;
- Proficient in Word and Excel;
- Accuracy/attention to detail;
- Understanding of important metrics used to track campaign success;
- High school diploma or equivalent;
- A minimum of 3 years’ experience in marketing and/or advertising in a professional setting;
- Ability to train and delegate effectively;
- Ability to effectively work with and motivate the team;
- Excellent organizational skills;
- Ability to give clear directions and set expectations for staff.