Marketing managers plan how to promote products, services or brands and oversee all marketing activity.
Marketing Manager Job Description Template
Our company is looking for a Marketing Manager to join our team.
Responsibilities:
- Execute database research and list development programs to increase marketing leads for audience acquisition efforts;
- Support strategies for public relations and internal communications;
- Liaise with internal teams and ensure brand consistency;
- Create and execute marketing plans to maximize engagement with, and number of products sold through, agents;
- Measure and analyze metrics on marketing and PR initiatives to inform on performance and strategy improvements;
- Oversee and manage all brand and messaging strategies including marketing collateral, websites, social media, and other media outlets;
- Overseeing the company’s marketing budget;
- Organize and track the effectiveness of marketing campaigns; produce regular reports and budgets;
- Own and manage the day-to-day execution of omnichannel marketing initiatives for high-volume, deadline-driven, direct marketing campaigns;
- US marketing budget management;
- Manages sales conference material preparation including sampler, marketing asset list, comp title list, and more as needed by the team;
- Track and fulfill photography and editorial requests;
- Qualified chartered marketer;
- Monitor and report on effectiveness of marketing communications.
Requirements:
- Bachelor’s Degree in marketing, communications, advertising, journalism, or related field;
- Lead supplier business reviews;
- Travel required including but not limited to some trade shows, training events, and marketing promotional events;
- Experience in Automotive Diagnostics, Automotive industry;
- Degree in Marketing is prefered;
- Project management skills and ability to manage multiple competing priorities in a dynamic and global environment;
- Ability to stretch and take on marketing tasks outside of domain expertise;
- Fantastic team player;
- Ability to think critically and make data-driven decisions;
- Strong organizational skills;
- Energy, enthusiasm and strong work ethic;
- Ability to manage multiple work streams simultaneously;
- Experience with startups;
- Ability to prioritize workload and make adjustments as necessary;
- Creative and constructive thinking a must.