Marketing Operations Specialist Job Description Template
Our company is looking for a Marketing Operations Specialist to join our team.
Responsibilities:
- Execute advertising campaigns (using Terminus and other tools);
- Own analytics, reporting, and data integration for the sales/marketing team;
- Implement email marketing programs;
- Manage CRM and marketing automation integration;
- Coordinate landing page testing;
- Manage paid search campaigns (Adwords, Bing, Capterra, LinkedIn, etc);
- Drive the testing and optimization of paid channels, keywords, and messages;
- Own the data architecture and data synchronization between Marketo and Salesforce to ensure data is accurate and up to date;
- Maintain existing marketing technology and integrate new tools and processes to drive optimization and automation;
- Create behavioral and demographic segmentation programs to support automated nurture, ABM, and lead scoring initiatives;
- Provide digital marketing reports across multiple platforms;
- Manage B2B marketing programs in Marketo for email campaigns (including A/B testing), events, nurture streams, webinars, and operational programs;
- Maintain marketing database segmentation to ensure any communications delivered are relevant to the personae receiving them;
- Manage search presence and work to improve organic search traffic via search engine optimization;
- Work with our marketing and sales teams to become an expert on the company’s lead funnel – from web visitor to customer and everything in between.
Requirements:
- Bachelor’s degree;
- Apple gear;
- Candidate must be energetic, organized, and extremely proactive;
- Drives internal processes and is committed to executing jobs from job inception through completion;
- Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results;
- Must be able to work in a fast-paced environment and multi-task while paying close attention to detail;
- Ability to manage multiple projects at the same time in a fast-paced environment;
- Project management skills working environments in highly matrix organizations;
- Experience with Google platform (Analytics, Adwords, Optimize, Tag Manager);
- Ability to pick up new technologies and tackle challenges quickly;
- Ability to problem solve/troubleshoot operational issues;
- Bachelor’s degree in marketing, business, or comparable education/experience;
- Recent, hands-on experience with marketing automation, email marketing, and social media platforms;
- Experience with LinkedIn Advertising;
- Minimum of 2 years of experience in B2B marketing.