Paid Media Manager Job Description Template
Our company is looking for a Paid Media Manager to join our team.
Responsibilities:
- Input internal creative team for digital asset requests and ensure campaigns will launch on time;
- Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing;
- Understand performance objectives and develop successful programmatic strategies to meet them;
- Keep daily tabs on industry trends and serve as a subject matter expert by informing wider team;
- Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms;
- Assist creative team with ad creation through copywriting and strategic direction;
- Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer;
- Leverage big data in a hands-on keyboard role to discover audiences and target them across all relevant programmatic channels;
- Provide input on methodology to create statistically significant and actionable test plans based on data gathered from campaign performance;
- Troubleshoot, problem solve, and find creative solutions to client-specific needs;
- Coordinate regularly with Media Planning to receive requests and provide feedback on media performance;
- Manage paid media campaigns across Google (Google Ads, DV360), Amazon DSP, Verizon DSP, and YouTube;
- Maintain knowledge of industry best practices and new technologies;
- Ensure campaigns are meeting clearly defined conversion objectives;
- Advance programmatic mobile, video and native advertising strategies within the team.
Requirements:
- Working HTML/JavaScript knowledge;
- Demonstrable skills with Demand Side Platforms such as DV360, Amazon, Verizon and The Trade Desk;
- Strong understanding of online ad serving concepts for video and mobile;
- Drive to deliver and exceed performance goals;
- Data-driven with demonstrable skills with Data Management Platforms (DMP) such as BlueKai, Krux, Coreaudience, or Adobe Audience Manager;
- Expert understanding of 1st, 2nd and 3rd party audience data, including data partnerships in the programmatic space;
- Proactive, collaborative, and results-driven work style;
- Understanding of past and current digital marketing and technology trends;
- Extensive use and knowledge of ad servers and rich media vendors;
- Highly functional technical competency, including ability to communicate complex concepts for multiple audiences;
- Goal-oriented and self-motivated individual with excellent communication skills and focus;
- Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs;
- Bachelor’s degree;
- 3- 5 years of hands on digital marketing experience in paid media;
- 3-5 years of hands-on programmatic media experience, preferably in the retail space.