Paid Media Manager Job Description

Paid Media Manager Job Description Template

Our company is looking for a Paid Media Manager to join our team.

Responsibilities:

  • Input internal creative team for digital asset requests and ensure campaigns will launch on time;
  • Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing;
  • Understand performance objectives and develop successful programmatic strategies to meet them;
  • Keep daily tabs on industry trends and serve as a subject matter expert by informing wider team;
  • Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms;
  • Assist creative team with ad creation through copywriting and strategic direction;
  • Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer;
  • Leverage big data in a hands-on keyboard role to discover audiences and target them across all relevant programmatic channels;
  • Provide input on methodology to create statistically significant and actionable test plans based on data gathered from campaign performance;
  • Troubleshoot, problem solve, and find creative solutions to client-specific needs;
  • Coordinate regularly with Media Planning to receive requests and provide feedback on media performance;
  • Manage paid media campaigns across Google (Google Ads, DV360), Amazon DSP, Verizon DSP, and YouTube;
  • Maintain knowledge of industry best practices and new technologies;
  • Ensure campaigns are meeting clearly defined conversion objectives;
  • Advance programmatic mobile, video and native advertising strategies within the team.

Requirements:

  • Working HTML/JavaScript knowledge;
  • Demonstrable skills with Demand Side Platforms such as DV360, Amazon, Verizon and The Trade Desk;
  • Strong understanding of online ad serving concepts for video and mobile;
  • Drive to deliver and exceed performance goals;
  • Data-driven with demonstrable skills with Data Management Platforms (DMP) such as BlueKai, Krux, Coreaudience, or Adobe Audience Manager;
  • Expert understanding of 1st, 2nd and 3rd party audience data, including data partnerships in the programmatic space;
  • Proactive, collaborative, and results-driven work style;
  • Understanding of past and current digital marketing and technology trends;
  • Extensive use and knowledge of ad servers and rich media vendors;
  • Highly functional technical competency, including ability to communicate complex concepts for multiple audiences;
  • Goal-oriented and self-motivated individual with excellent communication skills and focus;
  • Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs;
  • Bachelor’s degree;
  • 3- 5 years of hands on digital marketing experience in paid media;
  • 3-5 years of hands-on programmatic media experience, preferably in the retail space.