Paid Social Media Manager Job Description Template
Our company is looking for a Paid Social Media Manager to join our team.
Responsibilities:
- Lead and mentor junior paid media staff;
- Work with the analytics team to define and implement measurement and tracking tools;
- Perform landscape and competitive analyses, audience research, and other market research;
- Present paid media plans and performance data (internal and external);
- Work with vendors to place, manage, and report on media content;
- Reporting;
- Moderation and Management;
- Primary party responsible for QA of trafficked approved plan into social platforms;
- Maintain professional, productive rapport with sales representatives/media vendors;
- Responsible for Analyst’s management of campaign budgets, pacing and bid adjustments;
- Partner with AMD to ensure upcoming deliverables are being proactively addressed;
- Serve as lead for training of new Social Analysts and be a resource for ad hoc questions;
- Successful completion of training programs and requisite certifications;
- Lead client status and reporting calls, including presentation of reporting;
- Integrate with Strategy team on Audits, Strategy, and Integrated Campaigns.
Requirements:
- Ability to obtain a security clearance;
- Bachelor’s degree or equivalent experience;
- At least 6 years of experience setting up, running, and managing paid media campaigns;
- Proficiency with Google Ads and Analytics, Microsoft Excel, and social media advertising;
- Versatility, intellect, and tact;
- Excellent verbal and written communication skills (and we mean excellent);
- Highly organized;
- Team player;
- Good communication skills;
- BA/BS degree with strong academic results;
- Social media marketing experience;
- 2-5+ years experience in digital marketing.